Franklin

Selling Project Management to Senior Executives: Framing the Moves that Matter [electronic resource] / Thomas, Janice.

Author/Creator:
Thomas, Janice, author.
Publication:
Project Management Institute, 2002.
Format/Description:
Book
1 online resource (168 pages)
Edition:
1st edition
Status/Location:
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Form/Genre:
Electronic books.
System Details:
text file
Summary:
"Why is it so difficult to sell project management to senior executives?" and "How do you get them on board?" are the main questions being answered in this pertinent book by Thomas, et al. After years of research, the authors report their findings in Phases I and II of this insightful book. Based on the perspective that senior executives focus at a strategic level and view project management as tactical, Phase I deals with the misalignment of perceived value between the "seller" and the senior executive. Phase II compares and contrasts success factors with the help of eight straightforward models.
Notes:
Online resource; Title from title page (viewed February 3, 2002)
Contributor:
Delisle, Connie, author.
Jugdev, Kam, author.
Buckle, Pamela, author.
ISBN:
1-62825-149-2