Franklin

Consumed Nostalgia : Memory in the Age of Fast Capitalism / Gary Cross.

Author/Creator:
Cross, Gary author.
Publication:
New York, NY : Columbia University Press, [2015]
Format/Description:
Book
1 online resource
Edition:
Pilot project. eBook available to selected US libraries only
Contained In:
De Gruyter University Press Library.
Status/Location:
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Details

Subjects:
Consumer behavior -- Social aspects -- United States.
Consumption (Economics) -- Social aspects -- United States.
Nostalgia.
Language:
In English.
System Details:
Mode of access: Internet via World Wide Web.
text file PDF
Summary:
Nostalgia isn't what it used to be. For many of us, modern memory is shaped less by a longing for the social customs and practices of the past or for family heirlooms handed down over generations and more by childhood encounters with ephemeral commercial goods and fleeting media moments in our age of fast capitalism. This phenomenon has given rise to communities of nostalgia whose members remain loyal to the toys, television, and music of their youth. They return to the theme parks and pastimes of their upbringing, hoping to reclaim that feeling of childhood wonder or teenage freedom. Consumed nostalgia took definite shape in the 1970s, spurred by an increase in the turnover of consumer goods, the commercialization of childhood, and the skillful marketing of nostalgia. Gary Cross immerses readers in this fascinating and often delightful history, unpacking the cultural dynamics that turn pop tunes into oldies and childhood toys into valuable commodities. He compares the limited appeal of heritage sites such as Colonial Williamsburg to the perpetually attractive power of a Disney theme park and reveals how consumed nostalgia shapes how we cope with accelerating change. Today nostalgia can be owned, collected, and easily accessed, making it less elusive and often more fun than in the past, but its commercialization has sometimes limited memory and complicated the positive goals of recollection. By unmasking the fascinating, idiosyncratic character of modern nostalgia, Cross helps us better understand the rituals of recall in an age of fast capitalism.
Contents:
Frontmatter
CONTENTS
INTRODUCTION. Our Nostalgic Novelty Culture
1. Guys Toys and "Girls" Dolls
2. Lovin' That '57 Chevy (or Whatever Was Your Favorite Car at Seventeen)
3. (Re-)Living That Golden Decade
4. Leaving It to Beaver and Retro TV
5. Give Me That Old-Time Radio
6. Dilemmas of Heritage in an Era of Consumed Nostalgia
7. Pilgrimages, Souvenirs, and Memory at Disney
CONCLUSION. Where We've Been, Where We Might Go
Notes
Index
Notes:
Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)
Contributor:
De Gruyter.
ISBN:
9780231539609
OCLC:
918998765
Publisher Number:
10.7312/cros16758 doi
Access Restriction:
Restricted for use by site license.