Franklin

Brand NFL : making and selling America's favorite sport / Michael Oriard ; with a new afterword by the author.

Author/Creator:
Oriard, Michael, 1948- author.
Other Title:
Brand National Football League
Publication:
Chapel Hill : The University of North Carolina Press, [2010]
Distribution:
[Getzville, New York] : William S. Hein and Company, [2019]
Series:
UNC Press law publications
Business and legal aspects of sports and entertainment
HeinOnline UNC Press law publications
HeinOnline business and legal aspects of sports and entertainment
Format/Description:
Book
1 online resource (332 pages)
Subjects:
National Football League.
Football -- United States -- Marketing.
Football -- United States -- Management.
Form/Genre:
Electronic books.
Contents:
The creation of the modern NFL in the 1960s
No freedom, no football
The end of the Rozelle era
The new NFL
Football as product
Football in black and white
Notes:
Originally published: 2007
Includes bibliographical references (pages 265-314) and index
Description based on PDF title page, viewed August 17, 2019
©2019 Cassidy Cataloguing Services, Inc
Access Restriction:
Restricted for use by site license.
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