Brand NFL : making and selling America's favorite sport / Michael Oriard ; with a new afterword by the author.
- Other Title:
- Brand National Football League
- Chapel Hill : The University of North Carolina Press, 
- [Getzville, New York] : William S. Hein and Company, 
- UNC Press law publications
Business and legal aspects of sports and entertainment
HeinOnline UNC Press law publications
HeinOnline business and legal aspects of sports and entertainment
1 online resource (332 pages)
- National Football League.
Football -- United States -- Marketing.
Football -- United States -- Management.
- Electronic books.
- The creation of the modern NFL in the 1960s
No freedom, no football
The end of the Rozelle era
The new NFL
Football as product
Football in black and white
- Originally published: 2007
Includes bibliographical references (pages 265-314) and index
Description based on PDF title page, viewed August 17, 2019
©2019 Cassidy Cataloguing Services, Inc
- Access Restriction:
- Restricted for use by site license.
|Location||Notes||Your Loan Policy|
|Description||Status||Barcode||Your Loan Policy|