Handbook of media economics. Volume 1B / edited by Simon P. Anderson, Commonwealth Professor of Economics, University of Virginia, Charlottesville, VA, USA, Joel Waldfogel, Frederick R. Kappel Chair in Applied Economics, Carlson School of Management, University of Minnesota, Minneapolis, MN, USA, David Strömberg, IIES, Stockholm University, Stockholm, Sweden.

Anderson, Simon, author.
1st edition
Amsterdam : Elsevier, [2016]
Handbooks in economics.
Handbooks in economics
1 online resource (257 p.)
Mass media -- Economic aspects.
Electronic books.
System Details:
text file
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
Front Cover; Handbook of Media Economics; Copyright; Introduction to the Series; Contents; Introduction; Contributors; Acknowledgment; Dedication; Chapter 11: Privacy and the Internet; 11.1. Introduction; 11.2. Economics of Privacy; 11.3. Privacy and Advertising; 11.3.1. Privacy Concerns and Targeted Advertising; 11.3.2. Privacy Concerns and Behavioral Pricing; 11.3.3. Privacy Regulation and Targeted Advertising; 11.3.4. Privacy and Market Structure; 11.3.5. New Directions in Research on Privacy and the Advertising-Supported Internet; 11.4. Privacy and Social Media
11.5. Privacy in a World of Infinitely Persisting Data: The Right to be Forgotten11.6. Privacy: Online Data Security; 11.7. Privacy and the Government; 11.8. Conclusion: Future Spheres of Privacy; Acknowledgments; References; Chapter 12: User-Generated Content and Social Media; 12.1. Introduction; 12.2. The Impact of User-Generated Content; 12.2.1. Data and Identification Challenges; Cross-Platform Comparisons; Platform Quirks; Field Experiments; 12.2.2. Impact of UGC on Demand: Data, Methods, and Results; 12.2.3. Social Effects of Social Media
12.2.4. Other Findings and Open Questions12.3. The Quality of User-Generated Content; 12.3.1. Promotional Content; 12.3.2. Self-Selection; 12.3.3. Peer Effects and Social Influence; 12.3.4. Other Issues; 12.4. Incentive Design and Behavioral Foundations; 12.5. Other Issues; 12.5.1. Business Models; 12.5.2. Competition and Network Effects; 12.5.3. Digital Exhaust, Property Rights, and Privacy; 12.5.4. Information Aggregation; 12.5.5. Welfare Effects; 12.6. Discussion; Acknowledgments; References; Part III: The Political Economy of Mass Media
Chapter 13: Media Coverage and Political Accountability: Theory and Evidence13.1. Introduction; 13.2. Theory; 13.2.1. The Role of Information in Politics; 13.2.2. Market Provision of News; Total Coverage of Politics; Monopoly Media; Competition; Coverage Across Issues and Multitasking; 13.2.3. Optimal Regulation and Public Provision of News; 13.3. Evidence; 13.3.1. Volume of Coverage; 13.3.2. Voters; Information; Responsiveness; Political Participation; 13.3.3. Politicians; 13.3.4. Policy; Who Gets the News? Volume and Focus of Political Coverage13. What Issues Are Covered?; 13.3.5. Multitasking; Audience Share Bias; Media Access Bias; Newsworthiness Bias; Target Group Bias; 13.4. Conclusion; References; Chapter 14: Media Bias in the Marketplace: Theory; 14.1. Introduction; 14.2. What is Bias?; 14.3. Bias and Welfare; 14.4. A Model of the Market for News; 14.5. Supply-Driven Bias; 14.6. Demand-Driven Bias; 14.6.1. Delegation; 14.6.2. Psychological Utility; 14.6.3. Reputation; 14.7. Conclusion; Acknowledgments; References
Chapter 15: Empirical Studies of Media Bias
Description based upon print version of record.
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed December 8, 2015).
Anderson, Simon P., editor.
Waldfogel, Joel, editor.
Strömberg, David, editor.
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