The american retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray.
- Other records:
- Toronto, [Ontario] ; Buffalo, New York ; London, [England] : University of Toronto Press, 2016.
- Rotman-UTP Publishing
1 online resource (233 p.)
- Marketing -- United States.
Retail trade -- United States.
- Electronic books.
- In English.
- The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world's leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe's. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
- Front matter
Brief Table of Contents
Detailed Table of Contents
Foreword / Pearson, Bryan
Part 1: An Introduction to the Retail Value Proposition
1 Crafting Value
2 Segmentation and Differentiation
Part 2: The Shopping Environment
3 Locations and Formats
4 Inside the Store
5 Omnichannel Retailing
Part 3: Product Selection
6 Buying and Merchandise Management
7 Category Management
Part 4: Customer Engagement
8 Managing Customer Relationships
9 Customer Valuation
10 Customer Loyalty
Part 5: Putting It All Together
11 Retail Pricing
12 Propositions: Pitfalls and Potential
- Includes index.
Description based on online resource; title from PDF title page (ebrary, viewed September 13, 2016).
- Publisher Number:
- 10.3138/9781442624771 doi
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