Researching entrepreneurial marketing using secondary data.
- Publication:
- London : SAGE Publications Limited, 2020.
- Format/Description:
- Video
1 online resource (1 video file (00:07:00)) : sound, colour - Status/Location:
-
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Details
- Subjects:
- Entrepreneurship.
Marketing research. - Language:
- Closed-captions in English.
- System Details:
- digital
- Summary:
- Wesley Friske, PhD, Assistant Professor of Marketing at Missouri State University, discusses entrepreneurial marketing research using secondary data to study public policy and the brewing industry.
- Participant:
- Academic, Wesley Friske PhD.
- Notes:
- Description based on XML content.
- Contributor:
- Friske, Wesley, speaker.
- ISBN:
- 9781529718034 (streaming video) :
- OCLC:
- 1143378302
- Access Restriction:
- Restricted for use by site license.