Franklin

Researching entrepreneurial marketing using secondary data.

Publication:
London : SAGE Publications Limited, 2020.
Format/Description:
Video
1 online resource (1 video file (00:07:00)) : sound, colour
Status/Location:
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Details

Subjects:
Entrepreneurship.
Marketing research.
Language:
Closed-captions in English.
System Details:
digital
Summary:
Wesley Friske, PhD, Assistant Professor of Marketing at Missouri State University, discusses entrepreneurial marketing research using secondary data to study public policy and the brewing industry.
Participant:
Academic, Wesley Friske PhD.
Notes:
Description based on XML content.
Contributor:
Friske, Wesley, speaker.
ISBN:
9781529718034 (streaming video) :
OCLC:
1143378302
Access Restriction:
Restricted for use by site license.