Franklin

The life cycle of a qualitative research project : Made you think!

Publication:
London : SAGE Publications Limited, 2020.
Format/Description:
Video
1 online resource (1 video file (00:23:39)) : sound, colour.
Series:
Made you think!.
Made you think!
Status/Location:
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Details

Subjects:
Customer relations -- Management.
Project management.
Marketing research.
Language:
Closed-captions in English.
System Details:
digital
Summary:
Rebecca Ironside, Director of Made You Think!, discusses processes involved in a qualitative research project, including identifying and managing the stages, fieldwork and methodologies, stages of analysis, and preparing a presentation.
Participant:
Speaker, Rebecca Ironside.
Notes:
Description based on XML content.
Contributor:
Ironside, Rebecca, presenter.
ISBN:
9781529719031 (streaming video) :
OCLC:
1143383713
Access Restriction:
Restricted for use by site license.