Franklin

Prescriptive analytics : parameters of the model.

Publication:
[Place of publication not identified] : Wharton, 2016.
Format/Description:
Video
1 online resource (1 video file (00:10:02)) : sound, colour.
Series:
Customer Analytics ; 22.
Customer Analytics ; 22
Status/Location:
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Details

Subjects:
Data mining.
Big data.
Consumer behavior.
Revenue.
Language:
Closed-captions in English.
System Details:
digital
Summary:
Ron Berman, Assistant Professor of Marketing at Wharton, in this third example of prescriptive analytics, discusses adding cost parameters to the prescriptive model to determine optimum profit, and introduces the marginal revenue equals marginal cost (MR=MC) principle.
Participant:
Academic, Ron Berman PhD.
Notes:
Description based on XML content.
Contributor:
Berman, Ron, Academic.
ISBN:
9781529729238 (streaming video) :
OCLC:
1149534054
Access Restriction:
Restricted for use by site license.