Researching ethics in cross-category brand alliances using a multiple case study design.

Publication:

London : SAGE Publications Limited, 2020.

Format/Description:

Video
1 online resource (1 video file (00:22:50)) : sound, colour

Subjects:

Brand loyalty -- Case studies.
Decision making -- Moral and ethical aspects -- Case studies.
Marketing research -- Case studies.

Language:

Closed-captions in English.

System Details:

digital

Summary:

Ediz Akcay and Kaouther Kooli, PhD, discuss their research project pertaining to ethical issues and implicit agreements in cross-category brand alliances.

Participant:

Academic, Ediz Akcay, Kaouther Kooli.

Notes:

Includes bibliographical references and index.
Description based on XML content.

Contributor:

Akcay, Ediz, presenter.
Kooli, Kaouther, presenter.

ISBN:

9781529723045 (streaming video) :

OCLC:

1143379262

Access Restriction:

Restricted for use by site license.

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