Franklin

Researching ethics in cross-category brand alliances using a multiple case study design.

Publication:
London : SAGE Publications Limited, 2020.
Format/Description:
Video
1 online resource (1 video file (00:22:50)) : sound, colour
Subjects:
Brand loyalty -- Case studies.
Decision making -- Moral and ethical aspects -- Case studies.
Marketing research -- Case studies.
Language:
Closed-captions in English.
System Details:
digital
Summary:
Ediz Akcay and Kaouther Kooli, PhD, discuss their research project pertaining to ethical issues and implicit agreements in cross-category brand alliances.
Participant:
Academic, Ediz Akcay, Kaouther Kooli.
Notes:
Includes bibliographical references and index.
Description based on XML content.
Contributor:
Akcay, Ediz, presenter.
Kooli, Kaouther, presenter.
ISBN:
9781529723045 (streaming video) :
OCLC:
1143379262
Access Restriction:
Restricted for use by site license.
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