Franklin

MLA

Akcay, Ediz, and Kaouther Kooli. Researching Ethics In Cross-category Brand Alliances Using a Multiple Case Study Design. .

APA

Akcay, E., & Kooli, K. Researching ethics in cross-category brand alliances using a multiple case study design. .

Chicago

Akcay, Ediz, and Kaouther Kooli. Researching Ethics In Cross-Category Brand Alliances Using a Multiple Case Study Design.