Franklin

Towards Sustainable Innovation A five step approach to sustainable change / Joachim H. Becker, Sven Pastoors, Ulrich Scholz.

Author/Creator:
Becker, Joachim H. author.
Other Title:
Knowledge Unlatched.
Publication:
Baden-Baden : Tectum Wissenschaftsverlag, 2017.
Format/Description:
Book
1 online resource.
Subjects:
Economics
Form/Genre:
Electronic books.
Summary:
With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately - they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: -Awareness of a sustainability problem -Identification and Definition of the problem -Ideation and Evaluation of the solutions -Testing and Enrichment of the solutions -Implementation of the solutions and Green Marketing
Local notes:
KU Select 2018: HSS Backlist Books
Contributor:
Pastoors, Sven author.
Scholz, Ulrich author.
ISBN:
9783828866553
Access Restriction:
Open Access Unrestricted online access star
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