Franklin

International and cross-cultural business research / Jean-Claude Usunier, Hester van Herk, Julie Anne Lee.

Author/Creator:
Usunier, Jean-Claude, 1951- author.
Publication:
London : SAGE Publications Ltd, 2017.
Format/Description:
Book
1 online resource (182 pages) : illustrations
Series:
Sage knowledge.
Status/Location:
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Subjects:
International business enterprises -- Research.
Cross-cultural studies.
Summary:
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism, International and Cross-Cultural Business Research investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioral standards, and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including: Language and the role of the dominant culture. Design and implementation. Methodological issues. Strategies for improving its relevance within international business. Ideal for students, researchers, and practitioners looking to do business research in an international or cross-cultural context.
Notes:
Part of the SAGE Knowledge collection.
Includes bibliographical references and index.
Description based on XML content.
Contributor:
Herk, Hester van, 1961- author.
Lee, Julie Anne, author.
Other format:
Print version :
ISBN:
9781529715057 (ebook) :
OCLC:
1124426054
Access Restriction:
Restricted for use by site license.