Franklin

The Co-Creation Paradigm / Kerimcan Ozcan, Venkat Ramaswamy.

Author/Creator:
Ramaswamy, Venkatram, author., Author,
Publication:
Stanford, CA : Stanford University Press, [2020]
Format/Description:
Book
1 online resource (360 pages)
Contained In:
De Gruyter University Press Library.
Status/Location:
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Details

Subjects:
Business networks.
Customer relations.
Product management.
Relationship marketing.
Local subjects:
co-creation thinking. (search)
co-creative enterprise architecture. (search)
co-creative enterprise management. (search)
ecosystem innovation. (search)
engagement platforms. (search)
experience innovation. (search)
interactions. (search)
private-public-social sector partnerships. (search)
value creation. (search)
wealth-welfare-wellbeing. (search)
Language:
In English.
System Details:
Mode of access: Internet via World Wide Web.
text file PDF
Summary:
A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders-from customers and employees to suppliers, partners, and citizens at large-as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Contents:
Frontmatter
Contents
Tables and Figures
Acknowledgments
Preface
1. Introduction to the Co-Creation Paradigm
2. Innovating Co-Creation Platforms of Engagements
3. Enabling and Connecting with Co-Creation Experiences
4. Leveraging Co-Creation Ecosystems of Capabilities
5. Building Co-Creative Management Systems
6. Crafting Co-Creative Enterprise Architectures
7. Co-Creating Transformational Change
8. Evolving Economies and Societies through Co-Creation
9. Wealth-Welfare-Wellbeing and Private-Public-Social Sector Co-Creation
10. Embracing the Co-Creation Paradigm
Notes
Bibliography
Index
Notes:
Description based on online resource; title from PDF title page (publisher's Web site, viewed 15. Sep 2020)
Contributor:
Ozcan, Kerimcan, author., Author,
De Gruyter.
ISBN:
9780804790758
Publisher Number:
10.1515/9780804790758 doi
Access Restriction:
Restricted for use by site license.