Franklin

Marketing insights : an interview with Peter Fader.

Publication:
London : SAGE Publications Ltd, 2019.
Format/Description:
Video
1 online resource (1 video file (00:10:33)) : sound, colour
Subjects:
Branding (Marketing).
Internet marketing.
Business ethics.
Customer relations.
Language:
Closed-captioned in English.
Summary:
Peter Fader, PhD, professor of marketing, University of Pennsylvania, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
Participant:
Academic, Peter Fader PhD.
Notes:
Description based on XML content.
Contributor:
Fader, Peter, Academic.
ISBN:
1-5297-0638-6
OCLC:
1108333669
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