Franklin

Marketing insights : an interview with William Rand.

Publication:
London : SAGE Publications Ltd, 2019.
Format/Description:
Video
1 online resource (1 video file (00:10:04)) : sound, colour
Status/Location:
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Details

Subjects:
Marketing -- Social aspects -- Case studies.
Internet marketing -- Social aspects -- Case studies.
Branding (Marketing) -- Case studies.
Customer relations -- Case studies.
Language:
Closed-captioned in English.
Summary:
William Rand, PhD, Associate Professor of Marketing, North Carolina State University, discusses branding, social media marketing, ethical challenges, customer experience, and audience attention.
Participant:
Academic, William Rand PhD.
Notes:
Description based on XML content.
Contributor:
Rand, William, academic.
ISBN:
1-5297-0628-9
OCLC:
1108179697