Franklin

Branding : a very short introduction / Robert Jones. [electronic resource]

Author/Creator:
Jones, Robert, author.
Publication:
[Oxford] : Oxford University Press, 2017.
Format/Description:
Book
1 online resource : illustrations.
Series:
Very short introductions.
Very short introductions
Status/Location:
Loading...

Options
Location Notes Your Loan Policy

Details

Other Title:
Branding
Very short introductions
Subjects:
Branding (Marketing).
Brand name products.
Summary:
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic and what the future for brands might be.
Notes:
Previously issued in print: 2017.
Includes bibliographical references and index.
Description based on online resource; title from home page (viewed on June 23 2017).