Saving the World : A Brief History of Communication for Devleopment and Social Change.
- Other records:
- Baltimore : University of Illinois Press, 2012.
- History of Communication Ser.
History of Communication Ser.
1 online resource (202 pages)
- Communication in social action -- History.
- Electronic books.
- Drawing on the pioneering works of Daniel Lerner, Everett Rogers, and Wilbur Schramm as well as his own personal experiences in the field, Emile G. McAnany builds a new, historically cognizant paradigm of communication for development and social change for the future that supplements technology with social entrepreneurship. Summarizing the history of the field of communication for development from Truman's Marshall Plan for the Third World to the United Nations' Millennium Development Goals, McAnany argues that the communication field can renew its role in development by recognizing large aid-giving institutions have a difficult time promoting genuine transformation. He ultimately suggests an agenda for improving and strengthening the work of academics, policy makers, development funders, and others.
Introduction: Communication in the Lives of the Globe
1. Saving the World: Beginnings of Communication for Development
2. Globalization, Discourse, and Development Communication: UNESCO as Prime Mover
3. Commuunication for Development: Does It Work?
4. Rethinking the Paradigm: The Dependency Phase
5. Another Paradigm: Participatory Communication
6. Paradigm for a New Millennium: Social Entrepreneurship
7. Past, Present, and Future: An Agenda for 2015 and Beyond
8. The Future: Some Final Thoughts
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- Local notes:
- Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
- Other format:
- Print version: McAnany, Emile G. Saving the World
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