Franklin

Sixty to Zero : An Inside Look at the Collapse of General Motors--And the Detroit Auto Industry.

Author/Creator:
Taylor, Alex, III.
Publication:
New Haven : Yale University Press, 2010.
Format/Description:
Book
1 online resource (271 pages)
Status/Location:
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Subjects:
General Motors Corporation -- Management.
Automobile industry and trade -- Michigan -- Detroit -- History.
Bankruptcy -- Michigan -- Detroit -- History.
Form/Genre:
Electronic books.
Contents:
Intro
Sixty to Zero: An Inside Look at the Collapse of General Motors-and the Detroit Auto Industry
Contents
Foreword
Acknowledgments
Introduction
1 GM at the Peak
2 Growing Up in the Car-Crazy Fifties
3 Cracks in GM's Edifice
4 Insecure Colossus: The Roger Smith Era
5 Ford Speeds Up
6 The Saturn Moonshot
7 Lee Iacocca, Blemishes and All
8 Bob Stempel and the Crisis of '92
9 Jack Smith's Unfinished Revolution
10 Bob Eaton's Big Score
11 GM on Cruise Control
12 Succession Battles at Ford
13 Wagoner Takes Over
14 Nasser, Ford, and Mulally
15 The Legend of Lutz
16 The Uneven Legacy of Lee
17 GM's Inevitable Collapse
18 The End of the Road
Epilogue
Index.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Contributor:
Jackson, Mike.
Other format:
Print version: Taylor, Alex, III Sixty to Zero
ISBN:
9780300158885
9780300158687
OCLC:
923598926