Intro Sixty to Zero: An Inside Look at the Collapse of General Motors-and the Detroit Auto Industry Contents Foreword Acknowledgments Introduction 1 GM at the Peak 2 Growing Up in the Car-Crazy Fifties 3 Cracks in GM's Edifice 4 Insecure Colossus: The Roger Smith Era 5 Ford Speeds Up 6 The Saturn Moonshot 7 Lee Iacocca, Blemishes and All 8 Bob Stempel and the Crisis of '92 9 Jack Smith's Unfinished Revolution 10 Bob Eaton's Big Score 11 GM on Cruise Control 12 Succession Battles at Ford 13 Wagoner Takes Over 14 Nasser, Ford, and Mulally 15 The Legend of Lutz 16 The Uneven Legacy of Lee 17 GM's Inevitable Collapse 18 The End of the Road Epilogue Index.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.