From organic produce and clothing to socially conscious investing and eco-tourism, the lifestyles of health and sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. In The Gospel of Sustainability, Monica M. Emerich explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market._x000B_This book qualitatively studies the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. Emerich draws on sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including products and services, marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. She argues these texts project a spiritual message about personal and planetary health that is in turn makes consumers more conscious.
Cover Title Page Copyright Page Contents Preface Introduction: The Business of Consciousness 1, Neither Mainstream or Alternative: LOHAS at the Crossroads 2. Healing the Self to Heal the World 3. A Vision of Health: Self, Society, and the Natural World 4. Apologies, Redemption, and Repair 5. LOHAS, Social Reform, and Good Capitalism 6. Mindful Consumption 7. The Collective Conscience Conclusion: Toward an Integrative Spirituality of Sustainability Appendix: Case Studies Works Cited Index.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Print version: Emerich, Monica M. The Gospel of Sustainability