Franklin

The Gospel of Sustainability : Media, Market and LOHAS.

Author/Creator:
Emerich, Monica M.
Publication:
Baltimore : University of Illinois Press, 2011.
Format/Description:
Book
1 online resource (257 pages)
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Subjects:
Green marketing -- Religious aspects.
Form/Genre:
Electronic books.
Summary:
From organic produce and clothing to socially conscious investing and eco-tourism, the lifestyles of health and sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. In The Gospel of Sustainability, Monica M. Emerich explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market._x000B_This book qualitatively studies the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. Emerich draws on sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including products and services, marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. She argues these texts project a spiritual message about personal and planetary health that is in turn makes consumers more conscious.
Contents:
Cover
Title Page
Copyright Page
Contents
Preface
Introduction: The Business of Consciousness
1, Neither Mainstream or Alternative: LOHAS at the Crossroads
2. Healing the Self to Heal the World
3. A Vision of Health: Self, Society, and the Natural World
4. Apologies, Redemption, and Repair
5. LOHAS, Social Reform, and Good Capitalism
6. Mindful Consumption
7. The Collective Conscience
Conclusion: Toward an Integrative Spirituality of Sustainability
Appendix: Case Studies
Works Cited
Index.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Emerich, Monica M. The Gospel of Sustainability
ISBN:
9780252093456
9780252036422
OCLC:
775064599