Intro Content Foreword Preface Introduction From an ethical perspective to relationships Symbolic exchange Authenticity Management Notes How do you want to be seen? 1. The Importance of Networks and Relationships Friends and outsiders networking in the seventeenth century 1.1 The transition to 4.0 organizations 1.2 A new era 1.3 The relationship-centered organization 1.4 Strategic Relationship Management a purpose or a tool? 1.5 Developing strategic relations 1.6 Shared value networks 1.7 Technical and adaptive challenges in relationship management 1.8 The value of authentic relationships in a swift society 1.9 Grounding elements in relationship management attention, friendship, and loyalty 1.10 Rules and dialogue as a way to sustain a community 1.11 Symbols and gestures to create meaningful relations 1.12 The power of trust 1.13 Conclusion Notes 2. The Importance of Protocol in Networks 2.1 The symbolic value of protocol 2.2 Protocol to manage time The future of protocol how new rituals might modernize protocol in our highly individualized age Protocol is an executor of Strategic Relationship Management 3. Developing a Networking Vision Notes Upward mobility 4. Relationship Management Strategy 4.1 An active role for the Manager of the Network in the strategy debate of the organization 4.2 Relationship Management Strategy in the context of a plan debate of the organization 4.3 The strategy paradigm that drives your Relationship Management Strategy 4.4 Strategic relationship networks 4.5 Relationship Management Strategy as an iterative process 4.6 Making the Relationship Management Strategy tangible 4.7 Strategy as an outcome of negotiations at many levels Notes. 5. Relationship Echelons and Stakeholder Management 5.1 Stakeholders as relationship echelons 5.2 Stakeholder analyses as input to the Relationship Management Strategy 5.3 Strengthening relationship bonds 5.4 Mapping stakeholders at the individual level 5.5 Stakeholder relationship management 5.6 Customer as relationship echelons 5.7 Customer segmentation criteria 5.8 Segment of one 5.9 Differentiating stakeholder treatment Notes 6. Developing a Relationship Management PlanOnce defined, the Relationship Management Strategy needs to be implemen 6.1 Cascade of objectives 6.2 Relationship Management Plan Public sector Strategic Relationship Management - The Municipality of Antwerp's story of facilitating benefits for the community 7. Relationship Management Capabilities 7.1 Data management 7.2 Omnichannel management 7.3 Customer communication and media Notes 8. Assessing the Return-on-Relationship (RoR 8.1 Return-on-Relationship 8.2 Calculating the Return-on-Relationship 8.3 Factors influencing the Return-on-Relationship 8.4 Social network analyses Notes 9. Relationship Performance Management 9.1 Performance management models 9.2 Relationship performance measurement 9.3 Relationship target setting 9.4 Closing the loop 9.5 Supporting crm system 9.6 Example Relationship Key Performance Indicators (kpis) 9.7 Reflections on relationship performance management Making relationship marketing more valuable 10. The Responsibility for Strategic Relationship Management 10.1 A network organization 10.2 Mapping internal stakeholders 10.3 The relationship management structure 10.4 The Manager(s) of the Network 10.5 The profile of a networker. 10.6 Defining the role and responsibilities of the networking teams Notes 11. Implementing a Relationship Management Strategy Implementing Change 11.1 Relationship management how to implement change 11.2 Analyzing the current and desired situation and managing the change 11.3 Motivation 11.4 Formal and informal communication power and influence 11.5 Conclusion Notes How a refugee organization professionalized its relationship management LinkedIn or Facebook? 12. Supporting the Networkers Creating the Networking Tool Kit 12.1 Networking tool kit 13. Networking Events or Meetings 13.1 The goal of networking events or meetings 13.2 Managing the network event or meeting Notes The authors The Institute of Strategic Relationship Management Glossary Index Thank you Colophon.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Print version: Wijers, Jean Paul Managing Authentic Relationships