Franklin

MBA Admissions Strategy : From Profile Building To Essay Writing.

Author/Creator:
Gordon, Avi.
Edition:
2nd ed.
Publication:
Berkshire : McGraw-Hill Education, 2010.
Format/Description:
Book
1 online resource (234 pages)
Subjects:
Master of business administration degree.
Business schools -- Admission.
College applications.
Essay -- Authorship.
Form/Genre:
Electronic books.
Summary:
This accessible, well-written book is a must-have for the aspiring MBA applicant. The 2nd edition of MBA Admissions Strategy is an essential guide to the four aspects of a successful, competitive business school application.
Contents:
Front cover
Half title page
Title page
Copyright page
Contents
Preface to the second edition
Acknowledgments
Introduction
PART ONE Admissions Fundamentals
1 Marketing to Adcom
2 Attributes that count
3 Admissions fundamentals
4 Investigating schools and managing social media resources
5 What goes on after you hand in your application
PART TWO Profile-Building Tools and Techniques
6 The profiling project
7 Personal profile analysis
8 Professional profile analysis
9 Positioning, messaging, and mapping
PART THREE Essay and Interview Management
10 The MBA essay question archetypes (part 1)
11 The MBA essay question archetypes (part 2)
12 The MBA essay question archetypes (part 3)
13 Essay approaches and content mapping
14 The interview
PART FOUR Writing Tools and Methods
15 Managing the reader's experience
16 Idea discipline, structure, and outlines
17 Improving expression: word and sentence strategies
Conclusion
Notes
Appendix Essay revision checklist
Index
Back cover.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Gordon, Avi MBA Admissions Strategy
ISBN:
9780335241187
9780335241170
OCLC:
680623968
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