Franklin

Code Halos : How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business.

Author/Creator:
Frank, Malcolm.
Publication:
New York : John Wiley & Sons, Incorporated, 2014.
Format/Description:
Book
1 online resource (258 pages)
Edition:
1st ed.
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Subjects:
Digital media -- Social aspects.
Information technology -- Social aspects.
Form/Genre:
Electronic books.
Summary:
Harness "Code Halos" to gain competitive advantage in the digital era Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products-what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book: Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
Contents:
Intro
Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
Copyright
Contents
Disclaimer
Acknowledgments
Introduction: The Value of the Virtual
The Emerging Code Halo Economy
The Crossroads Model of Competition
Know the Rules
Why We Wrote Code Halos
Part I: Digits Over Widgets: The Next Age of Business and Technology
Chapter 1: "Will It Happen to Us?" A Trillion-Dollar Opportunity or an Extinction Event
What Is a Code Halo?
The First Trillion Is Always the Hardest
How Significant Was the Impact of the First Trillion Club?
Historical Sources of Competitive Advantage Don't Hold Up Well Against Code Halos
More Industries Heading to the Crossroads
Code Halos Go Mainstream
Code Halos: The Building Blocks of the Second Economy
Harnessing the Power of Code Halos in Your Industry
Chapter 2: The Personal Code Halo: Press "1" for the Real You
Invisible But Always Present, Ever Enriching
When Code Meets Code …
The SMAC Stack: Driver of the Technological Sea Change
The Discipline of Creating Value from Insight
Code Halos: A New Core Competency
Personal Code Halos Showcase Value of the Virtual
Chapter 3: The Five Business Code Halos: Connecting Customers, Products, and Organizations
The Customer Code Halo: The Relationship Maker
Product Code Halos Shift Value from Widgets to Digits
Employee Code Halos: New Ways for Team Members to Connect and Solve Problems
The Partner Code Halo: Weaver of Webs
The Enterprise Code Halo: Brand Aggregator
Five Halos Matter to People, Places, and Things
Chapter 4: The Anatomy of a Winning Code Halo Solution
The Amplifier: The Internet of Things Is a Network of Code Halo Amplifiers
Computing Devices Are Today's Established Amplifiers.
The "Skinterface" Will Change the Consumer Experience
Industrial Amplifiers: Harnessing the Power of the Internet of Things
Smart Appliances Become Amplifiers in the Home
The Application Interface: Window to a Beautiful Experience
The Algorithm: Data Becomes Meaning
Facebook's EdgeRank Algorithm Makes It Personal
Successful Algorithms Power Code Connections and Create Insight
All Data, Great and Small
Netflix Lassos Data to Win in the Market
New Business Models Showcase Code Halo Value
Why Didn't They Tune in the Zune?
Balance Focus on Five Components for a Winning Solution
Chapter 5: The SMAC Stack: The New Technology of Code
Mastering the Fifth Wave of Corporate IT
Driving Business Value Through New Technologies
SMAC as a Technology Stack: No Technology Is an Island
A Step Change Driving Exponential Growth in Computing Devices and Data
The Rapid Growth of the SMAC Computing Model
Mobility and Analytics Lead the Way
Growth in Human-Generated Data
Smart Cars, Smart Houses, Smart Grids, Smart Health: The Coming Explosion in Machine-Generated Data
The Business Impact of SMAC: The Value Chain Is Becoming "Unchained"
Don't Get SMACked
Chapter 6: The Pattern of Digital Disruption: The Crossroads Model
The Five Stages of the Crossroads Model
The Crossroads Model Across Multiple Industries
Traditional Organizations Are Coming to the Crossroads
Stage 1: The Ionizing Environment: Sense, Innovate, and Prepare to Pilot
Stage 2: Create a Spark: Develop Your Best Code Halo Solutions
Stage 3: Enrich and Scale at Internet Speed: Turn a Spark into a Blaze
Stage 4: The Crossroads: Where Markets Flip
Decide Your Fate at the Crossroads
Chapter 7: The Code Halo Economy: The Economics of Information
Meaning Makers Are Winning Based on Code
Steps to Make Meaning.
Getting Analytics Right
Separating Signal from Noise Will Be the Killer Business Skill over the Next Decade
Business Analytics Drives Both Cost Containment and Revenue Growth
Build a Business Analytics Ecosystem
Skills for "Key-Making" Will Be Needed-But Are in Short Supply
"Return on Insight" Is the New ROI
Pick the Right Target for Disruption
Making Meaningful Returns
Summary of Part I
Digits Over Widgets: The Next Age of Business and Technology
Part II: Four Principles for Success in the Code Halo Economy
Chapter 8: Delivering Beautiful Products and Experiences
Action #1: Make It Physically Beautiful
Engineering and Design Must Connect to Create Beautiful Code Halo Solutions
Beauty Is About Experience, Not Just Devices
Why the Nook Found No Niche
Action #2: Create Moments of Magic Through Correlations Found in Big Data
Action #3: Make It Virtually Beautiful
Beauty Is Becoming Central to Creating Value
Chapter 9: Don't Be Evil 2.0: Earning-and Keeping-Trust in a Transparent World
Section I: Putting the Dark Side into Context-Four Perspectives
Perspective #1: We've Been Here Before-Fears Generated by New Technologies
Perspective #2: The Evolution of Privacy
Perspective #3: Trust Is the Currency of the Code Halo Economy
Perspective #4: The Law Will Never Catch Up
Section II: Taking Action to Avoid Evil
Action #1: Give Your Code Halo a Delete Button
Action #2: Show Me You Know Me
Action #3: Shine a Light on Your "Give-to-Get" Equation
Action #4: Calibrate Your Approach for a Global Stage
Action #5: Hard-Code Self-Control
Be Proactive Early to Avoid Being Evil-and Creepy
Chapter 10: Manage Your Career Based on Code: Winning in the Wirearchy
The Changing Nature of Power: Hierarchy versus "Wirearchy"
Section I: You Know You're in Trouble When ….
You're Uncomfortable with "Scrambled-Egg" Life
A Computer Can Tell You What to Do
You Hate Social Media and Never Skype
Golf Is Central to Your Sales Strategy
Section II: Rules for Personal Success in the Wirearchy
The Deming Rule: Use Data to End HIPPO Management
The Rule of Virtual Work: Out of Sight, Front of Mind
The Tattoo Rule: Manage Your Professional Code Halo
The Keyser Söze Rule: Does Your Reputation Truly Precede Itself?
The Node Rule: It's Not All About You
The Value-Add Rule: Don't Regurgitate
Create!
Act Now to Thrive in the Organization of 2020
Chapter 11: Make IT Your Halo Heroes: Transform Your Technology Organization
Action #1: Align IT Along Three Horizons
Align the Charter and Goals for IT by Horizon
Rebalance Your Leadership Focus to Match New Requirements
Action #2: Fund Your Own Transition
Attack the 80-20 Rule to Fund Innovation
Drive Efficiencies in H1 and H2 IT
Action #3: Tear Down the Wall Between IT and the Business
The Business-Embedded Portion of the New H3 IT Organization
Putting the New IT Organization into Place
Create Halo Heroes by Bridging the IT-Business Gap
Summary of Part II
Four Principles for Success in the Code Halo Economy
Part III: Winning with the Crossroads Model
Chapter 12: Seize Advantage During Ionization: Sense, Innovate, and Prepare to Pilot
Your Goal for Ionization Is an Action Plan
Action #1: Prepare Your Organization for Innovation
Develop the "Will to Innovate"
Ionization Is the Time for Entrepreneurs to Shine
Action #2: Map Your Value Chain and Identify Potential Code Halo Connections
Identify Connection Points Where Code Halo Solutions Fit
Action #3: Scan Your Market for Signs of Ionization
Action #4: Listen for New Voices in Your Organization
Don't Lock Out New Ideas During Ionization.
Action #5: Pick Your Code Halo Targets
Pick Your Code Halo Starting Points
Assess and Rank Your Pilot Ideas
Prepare to Innovate and Pilot During Ionization
Chapter 13: Create a Spark: Pilot Your Best Code Halo Solutions
Action #1: Embrace "Mass Personalization"
The Tradeoff Is Broken by Code Halos
Action #2: Build Code Halos Around the "Main Character" of Your Process
Action #3: Calibrate the Give-to-Get Ratio
The Hierarchy of Giving and Getting
Pick Your Code Halo Based on Its Give-to-Get Ratio
Action #4: Pilot and Fine-Tune the Business Model
The Spark Is the Healthy Beginning, Not the End
Chapter 14: Enrich and Scale at Internet Speed: Turn a Spark into a Blaze
Stay the Course Through the Flat Water of Enrichment
Action #1: Ensure a Balanced Focus on All Five Elements of Your Code Halo's Anatomy
Action #2: Get the Two Key Pillars Right-The User Experience and the Data
Constantly Refine the User Experience
Scale Your Data First, Not Your Business
Action #3: Use "Metrics That Matter" to Know That the Code Halo Is Inflating
Action #4: Capture Code and Make Meaning (But Walk Before You Run)
Action #5: Be Open to Unanticipated Consequences … and Success!
Action #6: Don't Overlook Change Management
Enrich Your Solution to Win at the Crossroads
Conclusion: Winning in the New Code Rush
There Are Some Clear Rules for Winning at the Crossroads
A Final Chord
Notes
Photo Credits
Index.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Contributor:
Roehrig, Paul.
Pring, Ben.
Other format:
Print version: Frank, Malcolm Code Halos
ISBN:
9781118891704
9781118862070
OCLC:
875820247