Franklin

Growing Business Handbook : Inspiration and Advice from Successful Entrepreneurs and Fast Growing UK Companies.

Author/Creator:
Jolly, Adam.
Publication:
London : Kogan Page, 2012.
Format/Description:
Book
1 online resource (256 pages)
Edition:
14th ed.
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Subjects:
Success in business -- Handbooks, manuals, etc.
Management -- Handbooks, manuals, etc.
Form/Genre:
Electronic books.
Summary:
The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from SME specialists in finance, HR, marketing, innovation, people and IT, as well as help on enterprise risk and useful legal advice. It is the reference source of choice to help you ensure and manage business growth, particularly in challenging economic conditions. Now in its 14th edition, this book looks at all the areas ripe for exploitation by your growing business and discusses ways you can manage the associated risks.
Contents:
Intro
Contents
Foreword
Part ONE Planning for growth
1.1 Building a business model that lasts
Success for the long term
Focus on the business model
Responding to change
Concluding remarks
Further information
Notes
1.2 Go global to grow
Go online
Make and export
Set up a subsidiary
Find a partner
Turnkey projects
Rebuild your business as a global firm
Reference
1.3 SME finance
1.4 The world's biggest business opportunity
One beast, two bodies
Two bodies, a million legs
Rule number one: focus on the future, not the present
Rule number two: think small to get big
The diamonds are in the details
1.5 Growth by design
Part TWO Ideas and innovation
2.1 Whole company innovation
Innovation is a group sport
Spaces for innovation
Physical environment
Virtual knowledge environment
Proto-typing, simulation and play
Flexibility and communication in a value web is directly related to the quality of interpersonal relationships - establish multiple opportunities for these to develop
References
2.2 Partnering with universities
Cyberhawk
Propeller Multimedia
UWI Technology
2.3 Exploring patent information
Patent database information
Searching patents
Making decisions based on patent information
Potential pitfalls
Conclusion
2.4 Cutting your IP coat
Which cloth to cut?
Who owns the cloth?
What to cut the coat with
Where to cut the coat?
2.5 How to create a position you can defend
Obtaining and keeping strong IP rights
Where to obtain protection
Cost-effective enforcement of IP rights
Part Three Build the brand
3.1 How to move a brand forward
Brand strategy
Name
Logo
Website
Search engine optimization (SEO)
Pay per click advertising
Social media/online PR.
Other online marketing
Traditional forms of marketing
PR
3.2 Creating desirable brands
1 Think bigger than your category
2 Focus on the future
3 Have clarity of purpose
4 Inspire connections
5 Create experiences
6 Constantly innovate
3.3 Digital rules for brands
3.4 Brand rights
Part Four People and performance
4.1 Improving profit and efficiency
1. Ensure a clear vision
2. Work on strategy
3. Strengthen leadership
4. Focus on managers
5. Engage your people
6. Think about learning and development
7. Build organizational integrity
4.2 The flexible employer
Flexibility in recruitment
Flexibility in contractual terms
Flexibility in policies
4.3 Talent for SMEs
Accessing talent
4.4 Employee rewards
What is reward?
The growing company
Managing pension scheme risk: a guide to trustee liability insurance
Limited protection: exoneration and indemnity clauses
Wider protection: insurance
Retired trustees
What should be covered?
Court applications
Wind up
Claims experience
Cost
Conclusion
Part Five Cash flow, working capital and cost control
5.1 Preventing slow payments
General principles
5.2 Invoice finance
The UK in focus
What's driving the success of this medium of finance?
How invoice finance works
Where now for invoice finance?
Asset-based finance in practice
5.3 Tax decisions for SMEs
Starting in business - the tax basics
Taking people on
The developing business
Planning for exit
5.4 Utility bills: stemming the tide
Are you paying too much?
Auditing consumption
Don't miss renewal dates
Energy contracts
Become greener
Consult an expert
5.5 Commercial fraud and business identity theft
Part Six Platforms for growth
6.1 Seeking platforms for growth
1. Minimize risk.
2. Seek out support services that are available to you
3. Seek the correct financial support
4. Call on the right skills and seek out 'collaborative communities'
5. Use technological advances to your benefit
Note
6.2 Questions on the cloud
6.3 Achieving growth through your working environment
Well-being and productivity
Mood food
Office as recruitment tool
Work has left the building
Business as usual
Outsourcing FM
Part Seven Leading growth
7.1 Putting a price on mediocre management
The financial burden of weak management
Building a business case for management and leadership development
The link between people performance and organizational performance
The wrong types of training targeted at the wrong types of managers
The key to getting it right
A case in point
Secrets of success
Reaping the benefits
7.2 Leading the growth cycle
What drives business failures or successes?
Are leaders born or made? Nature vs nurture
Leadership development
SMEs
The challenge
References
7.3 Learning for entrepreneurs
Self-awareness - do I know what I know?
Hard knowledge - customers and competition
Networks - social and collaborative learning
Experience - your own and that of others
Learning to learn - entrepreneurially and effectively
7.4 Too much control, too little freedom? The case of the micro-manager
Some initial questions
What is micro-management and how does this relate to management style?
How to recognize if you are a micro-manager
How to avoid micro-management continuing to be an issue
Summary
Notes
References
Part Eight Structures for growth
8.1 How to franchise your business
Capital investment
Feasibility study
Franchise action plan
Pre-sale documents
Recruiting franchise owners.
Outsource or do it yourself?
8.2 Licence to grow
IP can benefit growing companies
IP is not for everyone
You don't need to be a technology business to benefit from IP
Skills required for managing IP transactions
Some issues that business managers face
Plan your deal terms before you negotiate
8.3 Acquisitions
Employees
Contracts
Intellectual property
Going forward
Part Nine International expansion
9.1 Expansion through exports
Gain the export advantage
Making it happen
Getting you started
9.2 Intelligence to make you international
1. It will tell you what your customers want
2. It will show you the size of the prize
3. It will show you exactly how to ensure competitive advantage
4. It will show you that distribution is everything
5. It will either make you money or save you money
6. It will prove that your customers don't care about price
7. It will show you that marketing is as important as selling
8. It will show you that cultural differences are not important
9. It will show you what is worth measuring and what is not
10. It can help you plan for the future
9.3 The export challenge
9.4 Exploring new markets
Research
Social etiquette and business protocol
Language
Financial advice
Legal
Environmental regulations
Systems/suppliers/logistics
Alliances
Part Ten Growth capital
10.1 Funding your business: where are we?
Considering other types of finance
The going is tough - what do you do?
What next for growing businesses
10.2 Growth capital options for expanding SMEs
Risk and reward
Traditional lending - term loans
Private lending - equity investors
Growth criteria
Mezzanine lending - the halfway house
Mind the gap
Make the right choice
10.3 Peer-to-peer lending
The engine room of the economy.
Bank loans: the start and the end of finance?
A lack of demand for banks, not finance
An absence of competition
A new approach to finance
Time to think differently
Notes
Index of Advertisers.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Jolly, Adam Growing Business Handbook
ISBN:
9780749458669
9780749464691
OCLC:
535282701