The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from SME specialists in finance, HR, marketing, innovation, people and IT, as well as help on enterprise risk and useful legal advice. It is the reference source of choice to help you ensure and manage business growth, particularly in challenging economic conditions. Now in its 14th edition, this book looks at all the areas ripe for exploitation by your growing business and discusses ways you can manage the associated risks.
Intro Contents Foreword Part ONE Planning for growth 1.1 Building a business model that lasts Success for the long term Focus on the business model Responding to change Concluding remarks Further information Notes 1.2 Go global to grow Go online Make and export Set up a subsidiary Find a partner Turnkey projects Rebuild your business as a global firm Reference 1.3 SME finance 1.4 The world's biggest business opportunity One beast, two bodies Two bodies, a million legs Rule number one: focus on the future, not the present Rule number two: think small to get big The diamonds are in the details 1.5 Growth by design Part TWO Ideas and innovation 2.1 Whole company innovation Innovation is a group sport Spaces for innovation Physical environment Virtual knowledge environment Proto-typing, simulation and play Flexibility and communication in a value web is directly related to the quality of interpersonal relationships - establish multiple opportunities for these to develop References 2.2 Partnering with universities Cyberhawk Propeller Multimedia UWI Technology 2.3 Exploring patent information Patent database information Searching patents Making decisions based on patent information Potential pitfalls Conclusion 2.4 Cutting your IP coat Which cloth to cut? Who owns the cloth? What to cut the coat with Where to cut the coat? 2.5 How to create a position you can defend Obtaining and keeping strong IP rights Where to obtain protection Cost-effective enforcement of IP rights Part Three Build the brand 3.1 How to move a brand forward Brand strategy Name Logo Website Search engine optimization (SEO) Pay per click advertising Social media/online PR. Other online marketing Traditional forms of marketing PR 3.2 Creating desirable brands 1 Think bigger than your category 2 Focus on the future 3 Have clarity of purpose 4 Inspire connections 5 Create experiences 6 Constantly innovate 3.3 Digital rules for brands 3.4 Brand rights Part Four People and performance 4.1 Improving profit and efficiency 1. Ensure a clear vision 2. Work on strategy 3. Strengthen leadership 4. Focus on managers 5. Engage your people 6. Think about learning and development 7. Build organizational integrity 4.2 The flexible employer Flexibility in recruitment Flexibility in contractual terms Flexibility in policies 4.3 Talent for SMEs Accessing talent 4.4 Employee rewards What is reward? The growing company Managing pension scheme risk: a guide to trustee liability insurance Limited protection: exoneration and indemnity clauses Wider protection: insurance Retired trustees What should be covered? Court applications Wind up Claims experience Cost Conclusion Part Five Cash flow, working capital and cost control 5.1 Preventing slow payments General principles 5.2 Invoice finance The UK in focus What's driving the success of this medium of finance? How invoice finance works Where now for invoice finance? Asset-based finance in practice 5.3 Tax decisions for SMEs Starting in business - the tax basics Taking people on The developing business Planning for exit 5.4 Utility bills: stemming the tide Are you paying too much? Auditing consumption Don't miss renewal dates Energy contracts Become greener Consult an expert 5.5 Commercial fraud and business identity theft Part Six Platforms for growth 6.1 Seeking platforms for growth 1. Minimize risk. 2. Seek out support services that are available to you 3. Seek the correct financial support 4. Call on the right skills and seek out 'collaborative communities' 5. Use technological advances to your benefit Note 6.2 Questions on the cloud 6.3 Achieving growth through your working environment Well-being and productivity Mood food Office as recruitment tool Work has left the building Business as usual Outsourcing FM Part Seven Leading growth 7.1 Putting a price on mediocre management The financial burden of weak management Building a business case for management and leadership development The link between people performance and organizational performance The wrong types of training targeted at the wrong types of managers The key to getting it right A case in point Secrets of success Reaping the benefits 7.2 Leading the growth cycle What drives business failures or successes? Are leaders born or made? Nature vs nurture Leadership development SMEs The challenge References 7.3 Learning for entrepreneurs Self-awareness - do I know what I know? Hard knowledge - customers and competition Networks - social and collaborative learning Experience - your own and that of others Learning to learn - entrepreneurially and effectively 7.4 Too much control, too little freedom? The case of the micro-manager Some initial questions What is micro-management and how does this relate to management style? How to recognize if you are a micro-manager How to avoid micro-management continuing to be an issue Summary Notes References Part Eight Structures for growth 8.1 How to franchise your business Capital investment Feasibility study Franchise action plan Pre-sale documents Recruiting franchise owners. Outsource or do it yourself? 8.2 Licence to grow IP can benefit growing companies IP is not for everyone You don't need to be a technology business to benefit from IP Skills required for managing IP transactions Some issues that business managers face Plan your deal terms before you negotiate 8.3 Acquisitions Employees Contracts Intellectual property Going forward Part Nine International expansion 9.1 Expansion through exports Gain the export advantage Making it happen Getting you started 9.2 Intelligence to make you international 1. It will tell you what your customers want 2. It will show you the size of the prize 3. It will show you exactly how to ensure competitive advantage 4. It will show you that distribution is everything 5. It will either make you money or save you money 6. It will prove that your customers don't care about price 7. It will show you that marketing is as important as selling 8. It will show you that cultural differences are not important 9. It will show you what is worth measuring and what is not 10. It can help you plan for the future 9.3 The export challenge 9.4 Exploring new markets Research Social etiquette and business protocol Language Financial advice Legal Environmental regulations Systems/suppliers/logistics Alliances Part Ten Growth capital 10.1 Funding your business: where are we? Considering other types of finance The going is tough - what do you do? What next for growing businesses 10.2 Growth capital options for expanding SMEs Risk and reward Traditional lending - term loans Private lending - equity investors Growth criteria Mezzanine lending - the halfway house Mind the gap Make the right choice 10.3 Peer-to-peer lending The engine room of the economy. Bank loans: the start and the end of finance? A lack of demand for banks, not finance An absence of competition A new approach to finance Time to think differently Notes Index of Advertisers.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Print version: Jolly, Adam Growing Business Handbook