Franklin

Research Methods for Business and Social Science Students.

Author/Creator:
Adams, John.
Publication:
New Delhi : SAGE Publications, 2014.
Format/Description:
Book
1 online resource (305 pages)
Edition:
2nd ed.
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Subjects:
Social sciences -- Research.
Form/Genre:
Electronic books.
Summary:
Research Methods for Business and Social Science Students aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems. The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method.  The book also describes in clear terms how students can analyse data, interpret results and link these to the literature review and hence their own contribution. It sets out a range of fundamental ideas in research methods, such as deductivism and inductivism, and explains why methodology is not the same as method. In this second edition every chapter has been re-written to be more readable and also to include more examples. The authors have also added a real student research proposal and a multiple-choice test with answers for the readers to test their own understanding of the ideas in the book. The book has been designed to illustrate research tools in a clear and accessible manner through chapters on such topics as formulating research, research design, data analysis and writing up the research results.
Contents:
Cover
Contents
Preface
Acknowledgements
1 - Introduction to Research
2 - Research Methodology
3 - The Research Cycle
4 - Literature Review and Critical Reading
5 - Sampling
6 - Primary Data Collection
7 - Secondary Data Collection
8 - Surveys
9 - Interviews and Focus Groups
10 - Qualitative Data Analysis
11 - Descriptive Quantitative Analysis
12 - Correlation and Regression
13 - Advanced Statistical Analysis
14 - Tests of Measurement and Quality
15 - Conducting Your Research
16 - Writing and Presenting the Dissertation
Appendices
Bibliography and Further Reading
About the Authors.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Contributor:
Khan, Hafiz T A.
Raeside, Robert.
Other format:
Print version: Adams, John Research Methods for Business and Social Science Students
ISBN:
9788132119814
9788132113669
OCLC:
881035054