Franklin

What is the current and future impact of social media on hospitality and tourism?.

Author/Creator:
Teare, Richard.
Publication:
Bingley : Emerald Publishing Limited, 2015.
Format/Description:
Book
1 online resource (105 pages)
Series:
Worldwide Hospitality and Tourism Themes: Volume 7, Issue 3
Worldwide Hospitality and Tourism Themes: Volume 7, Issue 3
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Subjects:
Internet marketing.
Social media.
Tourism -- Marketing.
Form/Genre:
Electronic books.
Summary:
This ebookinvestigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a powerful tool. Travellers use it to choose hotels or restaurants based on reviews by past customers. Employee communities are bringing employees of multinational companies together. Team members share best practices on sites like Hilton's H360 and Hilton builds a strong culture amongst its team members. Team members also participate in worldwide contests, showing their outcomes through photos and videos posted on the site. Social media is changing how people communicate, participate, and collaborate. This ebook provides a glimpse into how social media is used should be used and will be by travellers and travel related companies across the globe.
Contents:
Cover
EDITORIAL ADVISORY BOARD
Editorial
Trends affecting social media: implications for practitioners and researchers
Social media practices applied by city hotels: a comparative case study from Turkey
How hotel responses to online reviews differ by hotel rating: an exploratory study
Restaurant social media usage in China
Hotel Facebook marketing: an integrated model
Documenting business-toconsumer(B2C) communications on Facebook
An investigation of the persuasive effects of firm-consumer communication dyads using Facebook
Common themes across social media research.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Contributor:
Bowen, John.
Baloglu, Seyhmus.
Other format:
Print version: Teare, Richard What is the current and future impact of social media on hospitality and tourism?
ISBN:
9781784414641
9781784414634
OCLC:
921278877