Franklin

The Clock That Had No Hands : And Other Essays about Advertising.

Author/Creator:
Kaufman, Herbert.
Publication:
Auckland : Floating Press, The, 2009.
Format/Description:
Book
1 online resource (65 pages)
Subjects:
Advertising.
Form/Genre:
Electronic books.
Summary:
Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands.
Contents:
Intro
Title
Contents
The Clock that Had no Hands
The Cannon that Modernized Japan
The Tailor who Paid too Much
The Man who Retreats before His Defeat
The Dollar that Can't be Spent
The Pass of Thermopylae
The Perambulating Showcase
How Alexander Untied the Knot
If It Fits You, Wear this Cap
You Must Irrigate Your Neighborhood
Cato's Follow-up System
How to Write Retail Advertising Copy
The Difference between Amusing and Convincing
Some Don'ts when You Do Advertise
The Doctor whose Patients Hang On
The Horse that Drew the Load
The Cellar Hole and the Sewer Hole
The Neighborhood of Your Advertising
The Mistake of the Big Steak
The Omelette Soufflé.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Kaufman, Herbert The Clock That Had No Hands
ISBN:
9781776510443
OCLC:
438719841
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