Intro Contents Preface Chapter 1 - Putting the Mission in a Mission Statement Chapter 2 - Marketing, Mission, and Message Chapter 3 - Writing a Mission Statement Chapter 4 - Putting Your Statement to Work Chapter 5 - Mission Statements Appendix A - Model Mission Statement-School Library Media Center Appendix B - Marketing Communication Plan Worksheet Suggested Reading Index.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Print version: Wallace, Linda K. Libraries, Mission, and Marketing