Franklin

Libraries, Mission, and Marketing : Writing Mission Statements That Work.

Author/Creator:
Wallace, Linda K.
Publication:
Chicago : ALA Editions, 2002.
Format/Description:
Book
1 online resource (89 pages)
Status/Location:
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Details

Subjects:
Libraries -- Aims and objectives.
Mission statements.
Library planning.
Libraries -- Marketing.
Form/Genre:
Electronic books.
Contents:
Intro
Contents
Preface
Chapter 1 - Putting the Mission in a Mission Statement
Chapter 2 - Marketing, Mission, and Message
Chapter 3 - Writing a Mission Statement
Chapter 4 - Putting Your Statement to Work
Chapter 5 - Mission Statements
Appendix A - Model Mission Statement-School Library Media Center
Appendix B - Marketing Communication Plan Worksheet
Suggested Reading
Index.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Wallace, Linda K. Libraries, Mission, and Marketing
ISBN:
9780838998588
9780838908679
OCLC:
929146348