Franklin

The Business of Creativity : How to Build the Right Team for Success.

Author/Creator:
Granet, Keith.
Publication:
New York, NY : Princeton Architectural Press, 2016.
Format/Description:
Book
1 online resource (193 pages)
Status/Location:
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Subjects:
Creative ability in business.
Form/Genre:
Electronic books.
Contents:
Intro
Introduction
CHAPTER ONE: The Financier
Why Your Finances Matter
Your Finance Team
Setting Financial Goals and Budgets
Reports That You Can Understand
Death and Taxes
Troubleshooting
CHAPTER TWO: The Negotiator
How to Negotiate in the Design Business
Defining and Communicating Value to Clients
Picking the Right Negotiator
Learning the Art of Saying No
What You Can Give Away and What You Must Never Give Away
Key Phrases
CHAPTER THREE: The Marketer
What Marketing Is and Why It Matters
Who Should Market?
Knowing Your Market
The Media Equation
CHAPTER FOUR: Buildin the Right Team
Hiring the Right People
Outsourcing
Creating a Board of Advisors
What Your Staff Should Say and Do to Support You in Front of Clients
Organizational Structures to Support Your Vision
Nurturing Your Team
CHAPTER FIVE: The People You Don't Need in Your Life
Toxic Clients
The Wrong Employee
The Rest of the World That You Don't Need
CHAPTER SIX: The Things Only You Can Do
Why We Need People
Your Work Life Is an Onion
Losing Control
Growth
The Importance of Community
Loving Everything You Do
Acknowledgments.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Granet, Keith The Business of Creativity
ISBN:
9781616895532
9781616893941
OCLC:
965545654