Franklin

Build Your Reputation : Grow Your Personal Brand for Career and Business Success.

Author/Creator:
Brown, Rob.
Publication:
New York : John Wiley & Sons, Incorporated, 2016.
Format/Description:
Book
1 online resource (271 pages)
Edition:
1st ed.
Status/Location:
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Other records:
Subjects:
Success in business.
Form/Genre:
Electronic books.
Contents:
Intro
BUILD YOUR REPUTATION: GROW YOUR PERSONAL BRAND FOR CAREER AND BUSINESS SUCCESS
Contents
Introduction
The new world of reputation
Your career playbook for a life of fulfilment
Problems this book may solve for you
This book in a nutshell
The four reputational toolboxes
The reputation vault
Part One Laying the Foundations
1 Why Build Your Reputation?
One of the lucky ones
What exactly is a reputation?
The reason everyone pays
You already have a reputation
The dangers of a poor (or no) reputation
Reputation is the ultimate social proof
The nine unbreakable rules of reputation
Rule 1: You can't totally control your reputation
Rule 2: Reputation is not a quick fix
Rule 3: Reputation is not celebrity
Rule 4: Your reputation will be attacked
Rule 5: Perception = Reality
Rule 6: Lack of scandal does not mean a good reputation
Rule 7: Everything is in the public domain
Rule 8: You can have multiple reputations
Rule 9: Invisibility is not an option
The importance of reputation for leaders
Career success means reputational scrutiny
Everybody is a leader and an influencer
Your reputation drives company success
When leaders get reputation wrong
Summary
Why you should build your reputation
2 Setting The Scene - The Career Game
Your primary objective - work on your terms
The components of 'work on your terms'
Introducing the career game
A game with no opt-out
The object of the career game
The four players in the career game
The power of the plan and the action
Playing to win the career game
So good they can't ignore you
A game worth playing
The ultimate rewards
No guarantees
Summary: Setting the scene - the career game
3 Your Reputation Game Plan
The ultimate aim of the career game.
Whats your current reputation?
Core component 1: Your character
Core component 2. Your personality
Core component 3: Your strengths
Core component 4. Your passions
Eight ways to define your current reputation
1. Whats in your red box?
2. The reality gap exercise
3. The SWOT analysis
4. Peer appraisal
5. UVP analysis
6. Core competences exercise
7. Psychometric tests
8. The ultimate test - self-assessment
What to do if you have no reputation
Summary: Your reputation game plan
4 The Networking Blueprint
The power of your network in reputation building
Calibrating your network
The three approaches to build your network
Approach 1: Filling the buckets
Approach 2: Building the dream team
Approach 3: Taking the RAP route
Summary: The networking blueprint
5 The Authority Blueprint
The power of your contribution in reputation building
Corporate environment, entrepreneurial thinking
The payoff for authority status
Your contribution your content
Stand-out contributions are unique
The four types of authority
Your network becomes your messengers
Choose your platform
Select and grow your audience
Thought leadership comes from content
Summary: The authority blueprint
Part Two The Four Reputational Toolboxes
How to use the four reputation toolboxes
Overview 1 - Your PROFILE toolbox: Visibility
Overview 2 - Your POSITIONING toolbox: Authority
Overview 3 - Your PERSONAL BOARD toolbox: Network
Overview 4 - Your PROFESSIONAL toolbox: Performance
6 Your Profile Toolbox: Visibility
Visibility - connections - prominence
Summary: Profile toolbox
7 Your Positioning Toolbox: Authority
Content- contribution- authority
Summary: Positioning board toolbox
8 Your Personal Board Toolbox: Network
Network - advocates - leverage.
Summary: Personal board toolbox
9 Your Professional Toolbox: Performance
Performance - delivery - credibility
Summary: Professional toolbox
References
Additional Resources
The Reputation Vault
1. The Executive Presence Manifesto
2. The Strengths Manifesto
3. The Peer Appraisal Manifesto
4. The Follow Up Manifesto
5. The Thought Leadership Manifesto
6. The Power Script Manifesto
7. The Self-Promotion Manifesto
8. The Online Reputation Manifesto
9. The Give-Back Manifesto
10. The Content Creation Manifesto
11. The Saying 'No' Manifesto
12. The Trust Manifesto
13. The Luck Manifesto
14. The Contra Deal Manifesto
15. The Contact Strategy Manifesto
16. The Career Sponsor Manifesto
17. The Personal Board of Advisors Manifesto
18. The Great Questions Manifesto
18. The Goal-Setting Manifesto
19. The Meetings Manifesto
20. The Telephone Manifesto
21. The Accountability Manifesto
22. The Boss Manifesto
23. The Feedback Manifesto
24. The Delegation Manifesto
25. The Working Smart Manifesto
26. The Habits Manifesto
About the Author
Acknowledgements
Index
EULA.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Contributor:
Secher, Peter.
Other format:
Print version: Brown, Rob Build Your Reputation
ISBN:
9781119274445
9781119274452
OCLC:
953458691