Franklin

Demographic Change And The Fashion Market.

Author/Creator:
Jones, Richard.
Publication:
Bradford : Emerald Publishing Limited, 2005.
Format/Description:
Book
1 online resource (112 pages)
Series:
Journal of Fashion Marketing & Management
Journal of Fashion Marketing & Management ; v.9
Status/Location:
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Details

Subjects:
Fashion merchandising.
Marketing research.
Form/Genre:
Electronic books.
Summary:
This e-book presents the results of research into a range of these issues in a range of countries as specifically applied to the marketing of apparel. The primary focus is on the issue of age and its influence on purchasing behaviour.
Contents:
Intro
CONTENTS
EDITORIAL ADVISORY BOARD
Editorial
US consumer purchasing decisions and demand for apparel
Age, gender and national factors in fashion consumption
Exploring adolescent girls' identification of beauty types through consumer collages
Generation X, Baby Boomers, and Swing: marketing fair trade apparel
College students' attitudes toward shopping online for apparel products
Grey consumers are all the same, they even dress the same - myth or reality?
Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing
Book review
Forthcoming in issue 5
Call for papers
Awards for Excellence.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Jones, Richard Demographic Change And The Fashion Market
ISBN:
9781845448004
9781845447991
OCLC:
133167874