Franklin

Disciplined Entrepreneurship Workbook.

Author/Creator:
Aulet, Bill.
Publication:
New York : John Wiley & Sons, Incorporated, 2017.
Format/Description:
Book
1 online resource (288 pages)
Status/Location:
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Other records:
Subjects:
New business enterprises -- Problems, exercises, etc.
Form/Genre:
Electronic books.
Contents:
Intro
Disciplined Entrepreneurship Workbook
Contents
Preface
Introducing the Disciplined Entrepreneurship Canvas
What Is the Disciplined Entrepreneurship Canvas, and Why Is It Important?
How to Approach the Disciplined Entrepreneurship Canvas
Example of Using the Disciplined Entrepreneurship Canvas with Feedback
Step 0 How Do I Get Started? Should I?
Your Passion
Your Team
Coming Up with an Idea or a Technology
Hybrid Idea: Mix of Market Pull and Technology Push
Step 1 Market Segmentation
What Is Step 1, Market Segmentation?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
Part 1A: Brainstorming
Part 1B: Narrow
Part 1C: Primary Market Research and Market Segmentation Matrix Version 1.0
Team Composition and Dynamics
Bonus Topic A Practical Guide to Primary Market Research
What Is Primary Market Research?
Definitions
The Goal of Primary Market Research
The Five Biggest Obstacles to Good Primary Market Research
Process and Techniques
Results
Tools of Primary Market Research
References and Resources
Worksheets
Step 2 Select a Beachhead Market
What Is Step 2, Select a Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Decision for Team to Sign Off on the Beachhead Market
Step 3 Build an End User Profile for the Beachhead Market
What Is Step 3, Build an End User Profile for the Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
Step 4 Estimate the Total Addressable Market (TAM) for the Beachhead Market
What Is Step 4, Estimate the Total Addressable Market (TAM ) for the Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?.
Process Guide
Other Important Considerations for TAM
General Exercises to Understand Concept
Worksheets
Advanced Topics: Bottomā€Up TAM Analysis
Step 5 Profile the Persona for the Beachhead Market
What Is Step 5, Profile the Persona for the Beachhead Market?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Advanced Topic: Persona Profiles for Multisided End User Market
Step 6 Full Life Cycle Use Case
What Is Step 6, Full Life Cycle Use Case?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Step 7 High-Level Product Specification
What Is Step 7, High-Level Product Specification?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Advanced Topic: High-Level Product Brochure
Step 8 Quantify the Value Proposition
What Is Step 8, Quantify the Value Proposition?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Step 9 Identify Your Next 10 Customers
What Is Step 9, Identify Your Next 10 Customers?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Step 10 Define Your Core
What Is Step 10, Define Your Core?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercise to Understand Concept
Worksheet
Step 11 Chart Your Competitive Position
What Is Step 11, Chart Your Competitive Position?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercise to Understand Concept
Worksheet
Step 12 Determine the Customer's Decision-Making Unit (DMU).
What Is Step 12, Determine the Customer's Decision-Making Unit (DMU)?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
Step 13 Map the Process to Acquire a Paying Customer
What Is Step 13, Map the Process to Acquire a Paying Customer?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Bonus Topic Windows of Opportunity and Triggers
What Are Windows of OPPORTUNITY and Triggers?
Why Are They Important and Why Now?
Process Guide
General Exercises to Understand Concept
Worksheet
Step 14 Estimate the Total Addressable Market (TAM) Size for Follow-on Markets
What Is Step 14, Estimate the Total Addressable Market (TAM ) Size for Follow-on Markets?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
Step 15 Design a Business Model
What Is Step 15, Design a Business Model?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
Step 16 Set Your Pricing Framework
What Is Step 16, Set Your Pricing Framework?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
Step 17 Estimate the Lifetime Value (LTV) of an Acquired Customer
What Is Step 17, Estimate the Lifetime Value of an Acquired Customer?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
Step 18 Map the Sales Process to Acquire a Customer
What Is Step 18, Map the Sales Process to Acquire a Customer?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept.
Worksheets
Example
Step 19 Estimate the Cost of Customer Acquisition (COCA)
What Is Step 19, Estimate the Cost of Customer Acquisition (COCA)?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Step 20 Identify Key Assumptions
What Is Step 20, Identify Key Assumptions?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheet
Step 21 Test Key Assumptions
What Is Step 21, Test Key Assumptions?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercise to Understand Concept
Worksheet
Step 22 Define the Minimum Viable Business Product (MVBP)
What Is Step 22, Define the Minimum Viable Business Product (MVBP)?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercise to Understand Concept
Worksheet
Step 23 Show That "The Dogs Will Eat the Dog Food"
What Is Step 23, Show That "The Dogs Will Eat the Dog Food"?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercise to Understand Concept
Worksheet
Step 24 Develop a Product Plan
What Is Step 24, Develop a Product Plan?
Why Do We Do This Step, and Why Do We Do It Now?
Process Guide
General Exercises to Understand Concept
Worksheets
Beyond the 24 Steps
What Is Missing in the 24 Steps?
Team and Culture
Financials
Other Functions
Conclusion
Worksheet
Exercise Answers
Index
EULA.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Aulet, Bill Disciplined Entrepreneurship Workbook
ISBN:
9781119365778
9781119365792
OCLC:
979164918