From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles.
Intro Contents FOREWORD PREFACE ACKNOWLEDGMENTS A For Every Leader Strategy Is the Key to Success B Determining the 10 Essential Principles of Strategy 1 The Fundamental Principle 2 Seize the Initiative and Keep It 3 Economize to Mass Your Resources 4 Use Strategic Positioning 5 Do the Unexpected 6 Keep Things Simple 7 Prepare Multiple Simultaneous Alternatives 8 Take the Indirect Route to Your Objective 9 Practice Timing and Sequencing 10 Exploit Your Success 11 Strategy Must Be Tailored to Fit the Environment 12 Crisis Strategy-What to Do When Things Go Wrong 13 How to Apply the Principles of Strategy 14 The Principles Are Not Only Essential . . . NOTES INDEX.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Print version: Cohen, William The Art of the Strategist