Franklin

Merchandising Cases From The 7th International European Association For Education And Research In Commercial Distribution Conference.

Author/Creator:
Broadbridge, Adelina.
Publication:
Bradford : Emerald Publishing Limited, 2003.
Format/Description:
Book
1 online resource (44 pages)
Series:
International Journal of Retail & Distribution Management
International Journal of Retail & Distribution Management ; v.31
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Other records:
Subjects:
Physical distribution of goods -- Management.
Retail trade -- Management.
Form/Genre:
Electronic books.
Summary:
This issue of Retail Insights is devoted to casesfrom the 7th International EuropeanAssociation for Education and Research inCommercial Distribution (EAERCD)conference which was hosted by theUniversity of Gloucestershire Business Schoolin Cheltenham, England in July 2002 (Website - http://online.
Contents:
Intro
Contents
Editorial
2D23D: Management and design perspectives on retail branding
Visual merchandising and the creation of discernible retail brands
Interviews of deshopping behaviour: an analysis of theory of planned behaviour
Books
Abstracts
Note from the publisher.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Contributor:
Clarke-Hill, Colin.
Other format:
Print version: Broadbridge, Adelina Merchandising Cases From The 7th International European Association For Education And Research In Commercial Distribution Conference
ISBN:
9781845444976
9780861767960
OCLC:
61695132