Franklin

If You're in a Dogfight, Become a Cat! : Strategies for Long-Term Growth.

Author/Creator:
Sherman, Leonard.
Publication:
New York : Columbia University Press, 2017.
Format/Description:
Book
1 online resource (361 pages)
Series:
Columbia Business School Publishing
Columbia Business School Publishing
Status/Location:
Loading...

Options
Location Notes Your Loan Policy

Details

Subjects:
Strategic planning.
Form/Genre:
Electronic books.
Summary:
When Yellow Tail wines launched in 2001, they battled 6,500 other wineries for a share of the American market. By 2007, Yellow Tail sales in the United States exceeded the sales of all French wineries combined. How did this new business enter such a crowded market and succeed? If You're in a Dogfight, Become a Cat! explains how businesses such as Yellow Tail survive and thrive in industries embroiled in “dogfights"—intense competition among established companies for a small piece of the market. Leonard Sherman, a longtime business consultant and faculty member at Columbia Business School, has developed a three-part strategy based on years of consulting for such companies as Audi, Toyota, and United Technologies. His advice: compete on different terms to attract new customers. FedEx, Apple, Southwest Airlines, and Starbucks have thrived as cats by differentiating their businesses, aligning their goals and practices, and continuously innovating their products. Rather than compete head-on with other PC manufacturers, Apple introduced a new category of tablet devices to unlock latent demand for mobile computing. Yellow Tail turned beer- and liquor-lovers on to casual, inexpensive, drinkable wines through youthful packaging. In this book, managers of companies big and small encounter dozens of model strategies for product design and forward-thinking organization that have resulted in real long-term, profitable growth.
Contents:
Intro
Table of Contents
Preface
1. The Origins of Modern Business Strategy Thinking
2. There's No Such Thing as a Bad Industry
3. Why Are We in Business?
4. The Search for the Holy Grail of Business: Long-Term Profitable Growth
5. Do You Know What Your Strategy Is?
6. Getting Strategy Right
7. Creating Strong Brands
8. Brand Builders and Killers
9. What Makes Products Meaningfully Different?
10. Where Do Great Ideas Come From?
11. Strategies to Break Away from the Pack
12. Hitting the Bull's-Eye
Notes
Index.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Sherman, Leonard If You're in a Dogfight, Become a Cat!
ISBN:
9780231542821
9780231174824
OCLC:
966484961