Franklin

Managing a Company in an Activist World : The Leadership Challenge of Corporate Citizenship.

Author/Creator:
Burke, Edmund M.
Publication:
Westport : ABC-CLIO, LLC, 2005.
Format/Description:
Book
1 online resource (206 pages)
Series:
Non-Ser.
Non-Ser.
Status/Location:
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Subjects:
Social responsibility of business.
Industrial management -- Social aspects.
Corporations -- Public relations.
Form/Genre:
Electronic books.
Summary:
Against a backdrop of corporate scandal, business leaders can no longer rely on the old-fashioned style of one-sided community relations programs to promote a good image. Nor can they expect preferential treatment just because they meet their tax obligations. Pressure from all sides is forcing corporate leaders to increase their investments in the communities they serve and redefining their relationships with key stakeholder groups, including employees, suppliers, governing boards, shareholders, and the press. Safeguarding the environment, supporting human rights, eliminating child labor, entering into partnerships with nonprofit organizations, solving community problems, opening up financial reports to scrutiny, consulting with community residents, and contributing to local charities are now essential elements of corporate character. Managing a Company in an Activist World takes the discussion of corporate citizenship to a new practical level, offering business leaders answers to such tough questions as: What do our stakeholders value most? How can we respond to a growing number of formal compliances and informal demands? How do we most effectively communicate our role as a good corporate citizen? And, perhaps most importantly, how can we shake off inertia, public skepticism, and short-term focus to make corporate citizenship a priority without sacrificing growth and profits? Illustrating the depth and breadth of the issues through a variety of in-depth examples-from Jesse Jackson's threatened boycott of Anheuser-Busch to rural Virginians' uprising against Disney's proposed theme park to energy giant BC Hydro's successful response to environmentalists' concerns-Burke demonstrates how community involvement can influence corporate strategy to everyone's net benefit. He goes on to outline specific strategies that corporate leaders can employ to
shake off inertia, public skepticism, and short-term focus to make corporate citizenship a priority without sacrificing growth and profits.
Contents:
Intro
Contents
Preface
Acknowledgments
1 With Apologies to James Carville . . . "It's the Behavior, Stupid
2 The Case for Change
3 The Faces of Activism
4 Step One: You Start with a Vision-A Social Vision
5 Step Two: Abandon the Command and Control Style of Managing External Affairs
6 Step Three: Use the CACDIC Strategy
7 Step Four: Who Are Our External Stakeholders and What Do They Value?
8 Step Five: What Are the Characteristics of Our Relationships?
9 Preparing Managers for the New New Thing
10 The Stakeholder Relations Plan
11 The Site Community Strategy: A Responsibility of the Facility Manager
12 The Site Community Strategy, Continued
13 The Societal Strategy-The CEO's Responsibility
Notes
Name Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
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T
U
V
W
X
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Z
Subject Index
A
B
C
D
E
H
G
I
K
L
M
N
O
P
R
S
T
U
W.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Burke, Edmund M. Managing a Company in an Activist World
ISBN:
9780313025099
9780275983901
OCLC:
243596152