Details

Subjects:

Marketing-Evaluation.
Marketing research.

Form/Genre:

Electronic books.

Contents:

Intro
Praise For Measuring Marketing, Third Edition
About The Author
Contents
Introduction
Part 1: Corporate Financial Metrics
Part 2: Marketing Planning Measures
Part 3: Brand Metrics
Part 4: Customers Metrics
Part 5: Product/Offering Metrics
Part 6: Price Metrics
Part 7: Advertising/Promotion Metrics
Part 8: Direct Marketing Metrics
Part 9: Digital/Social Metrics
Part 10: Place/Distribution Metrics
Part 11: Sales Metrics.

Notes:

Description based on publisher supplied metadata and other sources.

Local notes:

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Other format:

Print version: Davis, John Measuring Marketing

ISBN:

9781501507304
9781501515767

OCLC:

1020028128