Franklin

Measuring Marketing : The 100+ Essential Metrics Every Marketer Needs, Third Edition.

Author/Creator:
Davis, John.
Publication:
Boston : Walter de Gruyter GmbH, 2017.
Format/Description:
Book
1 online resource (392 pages)
Status/Location:
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Details

Subjects:
Marketing-Evaluation.
Marketing research.
Form/Genre:
Electronic books.
Contents:
Intro
Praise For Measuring Marketing, Third Edition
About The Author
Contents
Introduction
Part 1: Corporate Financial Metrics
Part 2: Marketing Planning Measures
Part 3: Brand Metrics
Part 4: Customers Metrics
Part 5: Product/Offering Metrics
Part 6: Price Metrics
Part 7: Advertising/Promotion Metrics
Part 8: Direct Marketing Metrics
Part 9: Digital/Social Metrics
Part 10: Place/Distribution Metrics
Part 11: Sales Metrics.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Davis, John Measuring Marketing
ISBN:
9781501507304
9781501515767
OCLC:
1020028128