Intro Praise For Measuring Marketing, Third Edition About The Author Contents Introduction Part 1: Corporate Financial Metrics Part 2: Marketing Planning Measures Part 3: Brand Metrics Part 4: Customers Metrics Part 5: Product/Offering Metrics Part 6: Price Metrics Part 7: Advertising/Promotion Metrics Part 8: Direct Marketing Metrics Part 9: Digital/Social Metrics Part 10: Place/Distribution Metrics Part 11: Sales Metrics.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.