Intro Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales Copyright Table of Contents Dedication Introduction Branding Why is Branding Important? The Caveat Creating Your Author Brand Establishing Your Brand Resources Traditional Media Introduction Creating a Media List Resources Online Media Introduction Types of Online Outlets Timing Creating a Media List A Note about SEO Resources Pitching The Ask The Approach Pitching Resources Sample Press Kit Social Media Introduction Purpose Platforms Content Resources In-Person Branding Events Your Public Persona Networking Resources Additional Promotions Email Marketing Wattpad Goodreads Content Marketing Corporate and Community Partnerships Advertising The Pricing Game Sample Campaign Sample Outreach Calendar Sample Media List Sample Event List Sample Social Media Strategy Results The Professionals In-House vs. Independent The Right Questions The Right Company Warning Signs Conclusion Acknowledgments About the Author Connect with Diversion Books.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.