Franklin

Your Book, Your Brand : The Step-By-Step Guide to Launching Your Book and Boosting Your Sales.

Author/Creator:
Kaye, Dana.
Publication:
Newburyport : Diversion Publishing Corp., 2016.
Format/Description:
Book
1 online resource (169 pages)
Status/Location:
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Subjects:
Publishers and publishing.
Form/Genre:
Electronic books.
Contents:
Intro
Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales
Copyright
Table of Contents
Dedication
Introduction
Branding
Why is Branding Important?
The Caveat
Creating Your Author Brand
Establishing Your Brand
Resources
Traditional Media
Introduction
Creating a Media List
Resources
Online Media
Introduction
Types of Online Outlets
Timing
Creating a Media List
A Note about SEO
Resources
Pitching
The Ask
The Approach
Pitching
Resources
Sample Press Kit
Social Media
Introduction
Purpose
Platforms
Content
Resources
In-Person Branding
Events
Your Public Persona
Networking
Resources
Additional Promotions
Email Marketing
Wattpad
Goodreads
Content Marketing
Corporate and Community Partnerships
Advertising
The Pricing Game
Sample Campaign
Sample Outreach Calendar
Sample Media List
Sample Event List
Sample Social Media Strategy
Results
The Professionals
In-House vs. Independent
The Right Questions
The Right Company
Warning Signs
Conclusion
Acknowledgments
About the Author
Connect with Diversion Books.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Kaye, Dana Your Book, Your Brand
ISBN:
9781682303795
OCLC:
1155316233