Franklin

The Social Media MBA in Practice : An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy.

Other records:
Author/Creator:
Holloman, Christer.
Edition:
1st ed.
Publication:
New York : John Wiley & Sons, Incorporated, 2013.
Format/Description:
Book
1 online resource (319 pages)
Subjects:
Internet marketing.
Social media.
Form/Genre:
Electronic books.
Summary:
The inside information that marketers and social media practitioners have been dying to get their hands on... It seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts-i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, The Social Media MBA in Practice provides you with detailed examples of the social media strategies in place at ADP, Allianz, Barclaycard, Cisco, Confused.com, Dell, Electrolux, F5, Getty Images, giffgaff, Go-Ahead Group, HCL, Hobart, Honda, Israel Foreign Office, LivingSocial, Macmillan, Nationwide, NHL Minnesota Wild, Nokia, Play.com, PwC, Rentokil, Sony Mobile and Xerox. This book offers: The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully. Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately. Covers all-important strategic social media activities - from improving relationships with customers to generating more sales, product testing to team building.
Contents:
Cover
Title page
Copyright page
Contents
Acknowledgements
Preface
Who is this book for?
How cases were selected
How the cases where developed
What's next?
Hall of Fame
Part I : Set-Up
1: Nationwide - Creating Senior Leadership Buy-In
Executive summary
Overview
Key findings
Recommendations
Background
Interviewee
About Nationwide
Their social media strategy
2: Honda - Creating a Centre of Excellence
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Honda
Their social media strategy
3: Cisco - Social Media Center of Excellence
Executive summary
Overview
Key findings
Recommendations
Background
Interviewees
About Cisco
Their social media strategy
Cisco's digital and social framework
Part II: Social Media Strategy
4: Nokia - Delivering Social Media Strategy
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Nokia
Their social media strategy
5: LivingSocial - Getting Social in B2B
Executive summary
Overview
Key findings
Recommendations
Background
Interviewee
About LivingSocial
Part III: Social by Department
Across Departments
6: Macmillan - Social Beyond Marketing
Executive summary
Overview
Key findings
Recommendations
What you need to now
Background
Interviewee
About Macmillan
7: F5 - Social Across Departments
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About F5
PR and Marketing
8: Israel Foreign Office - Social in Hostile Environments
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background.
Interviewee
About the Arabic Public Diplomacy channels of the Israel Ministry of Foreign Affairs
Their social media strategy
9: Confused.com - From Content to Profit
Executive summary
Overview
Key findings
Recommendations
What you need to know
The background
Interviewee
About Confused.com
Their social media strategy
10: Xerox - Help Clients go Social
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Xerox
Their social media strategy
Sales
11: ADP - B2B Selling
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
Company overview
12: Dell - Building Advocacy
Executive summary
Overview
Key findings
Recommendations
Background
Interviewee
About Dell
Their social media strategy
Social business strategy
Connecting with customers and influencers
13: Play.com - Monetize Big Data
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Play.com
14: Hobart - B2B Community Building
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Hobart
Their social media strategy
15: Allianz - B2C Selling
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Allianz
Customer Services
16: giffgaff - Customer Support by Customers
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About giffgaff
Their social media strategy
17: Go-Ahead - Customer Service
Executive summary
Overview
Key findings
Recommendations.
What you need to know
Background
Interviewee
About Go-Ahead Group
Their social media strategy
18: NHL Minnesota Wild - The True Value of a Fan
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About MSE
Their social media strategy
Product Development
19: Barclaycard US - Customer Collaboration
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Barclacycard US
Their social media strategy
20: Sony Mobile - Managing Quality Control
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About SoMC
Their social media strategy
21: Getty Images - Socialize your Products
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Getty
Social media strategy
Innovation
22: PricewaterhouseCoopers - Crowdsourcing
Executive summary
Overview
Key findings
Recommendations
Background
Interviewee
About PwC
Their social media strategy
23: Electrolux - Internal Crowdsourcing
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewees
About Electrolux
Their social media strategy
HR
24: HCL - Social for HR
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About HCL
Their social media strategy
Future
25: Rentokil - Crisis Management
Executive summary
Overview
Key findings
Recommendations
What you need to know
Background
Interviewee
About Rentokil
Their social media strategy
Index.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Holloman, Christer The Social Media MBA in Practice
ISBN:
9781118524527
9781118524541
OCLC:
846912752
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