Franklin

Leading Edge Marketing : Turning Technology into Value.

Author/Creator:
Williams, Veronica A.
Publication:
New York : Business Expert Press, 2014.
Format/Description:
Book
1 online resource (246 pages)
Status/Location:
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Details

Subjects:
Technology -- Marketing.
product.
price.
packaging.
place.
promotion.
The 5 Ps.
Form/Genre:
Electronic books.
Summary:
This book is a comprehensive blueprint of the FivePs of Marketing (www.The5Ps.com): Product, Packaging,Price, Promo, and Place. Using the Five Pspresents you with key strategies and principles todeliver "must-have" solutions for your current andfuture business needs.Inside are several strategies for anyone whowants to learn how to identify, create, and delivera hi-tech product or service that will be purchasedby a critical mass of people. It presents thetechniques and end-to-end process to produce aprofit from products and services. The essence ofthis book is that it takes old principles, updatesthem to the current environment, adapts them totechnology, and, most importantly, explains howthey can be put to work to deliver respectablemarket share and strong profits...with integrity.It is a comprehensive guide to deliver a winningsolution--from concept to profit.
Contents:
Cover
Contents
Chapter 1: Introduction
Chapter 2: The Basics: The 5 Ps:Basic Components of theFramework
Chapter 3: The Marketing Process-Putting It into Action
Epilogue
Notes
References
Index
Ad page
Cover.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Williams, Veronica A. Leading Edge Marketing
ISBN:
9781606496077
9781606496060
OCLC:
874923619