Business Analysis for Business Intelligence.

Brijs, Bert.
London : Auerbach Publishers, Incorporated, 2012.
1 online resource (388 pages)
1st ed.

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Business intelligence.
Decision making.
Strategic planning.
Electronic books.
Aligning business intelligence (BI) infrastructure with strategy processes not only improves your organization's ability to respond to change, but also adds significant value to your BI infrastructure and development investments. Until now, there has been a need for a comprehensive book on business analysis for BI that starts with a macro view and gradually narrows it down to real-world tips, templates, and discussion material BI analysts need to know. Covering the concepts, tools, and background required for successful BI projects, Business Analysis for Business Intelligence describes how to use business intelligence to improve your analysis activities. It outlines a proven framework for developing data models and solutions that fit your organization's strategy. Explaining how to avoid common pitfalls, it demonstrates how to use continuous improvement to create a strategic knowledge organization and establish a competitive advantage. Links proven theories with practical insights Describes the questions you need to ask yourself or the client when turning data into information Includes discussion items and templates suitable for both IT and business professionals Illustrates the root causes behind poor performance management Outlines the steps needed to get your BI project started correctly The book details a framework based on time-tested theories, empirical data, and the author's experience analyzing strategic processes in dozens of organizations across a range of industries-including financial, logistics, food production, health, telecom, government, and retail. Providing you with the tools to achieve enduring success, the book can help your organization develop successful BI projects and fine-tune them to match the strategic decision making process in your organization.
Title Page
Copyright Page
Table of Contents
Chapter 1: Introduction
Why This Book?
ICT Has Grown Up
A Practical Approach
Hands-On Issues, Questions, and Methods
Figures Don't Explain Everything
What I Mean by "Business Intelligence"
From Decision Support to Information Democracy
A Definition
Scope of This Book
What Does a BA4BI Do?
Defining the Concept "Business Analyst for Business Intelligence"
"How" Career Path
"Where" Career Path
"C-Level" Career Path
Structure of This Book
Principal Aspects
Strategy Formulation and Formation
Strategy Implementation
Developing a Marketing Strategy
Financial Perspective
Operations Strategy
HRM and BI
Business Intelligence Framework
Introducing a BI Project
A Typical Business Analysis Project Flow
Business Intelligence Processes
Tips, Tricks, and a Toolbox
BI System
Chapters of This Book
Macroscopic View of Business Intelligence
Increasing Cycle Speed of Growth and Its Laws
Balancing the 5 Ps of Strategic Management
Adapting BI to the Organization's Configuration
Understanding the 4 Cs
Business Case for Business Intelligence
Business Analysis and Management Areas
BI and Cost Accounting
BI and Financial Management
BI and Operations Management
BI and Marketing Management
BI and Human Resources Management
Business Analysis and the Project Life Cycle
Starting a BI Project
Managing the Project Life Cycle
Mastering Data Management
Mastering Data Quality
The Business Analyst's Toolbox
Project Direction Document Template
Interview Summary Template
Business Case Document Template
Business Analysis Deliverables Template
Project Charter Document Template
Best Practice Sharing Template
Generic Interview Guide.
Generic Business Object Definitions
Appendices Overview
Appendix A: What to Ask on Your Job Interview
Appendix B: Business Intelligence from 1960 to Today
Appendix C: The 101 on Data Warehousing
Appendix D: Survey for a BI Project
Chapter 2: The Increasing Cycle Speed of Growth and Its Laws
Growth Has a Price
Useful Lifespan of the PLC
Three Deltas
Time, the Essential Strategic Factor
Business Analysis Issues
First Law: The Triangle of Knowledge, Growth, and Strategy Processes
The Knowledge Exchange Process
Long-Term Perspectives
Fewer Hierarchies
Measuring Reciprocity
Organizational Drivers
Personnel Drivers
Business Analysis Issues
Second Law: Your Narrow Choice between Two Options
Strategy Continuum
Business Analysis Issues
Third Law: Any Organization Optimizes Two Extremes
Value Chain Revisited
Business Analysis Issues
What Defines Overall Cost Leadership?
What Defines Differentiation?
Fourth Law: Measure Only What You Can Measure But
Business Analysis Issues
A Few Tips
Fifth Law: There Is Always a Dominant Source
Strategic Apex
Exploring Alternatives and Options
Functional Management
Marketing versus Finance
Finance versus Operations
Operations versus Marketing
Operational Layer
Bottom-Up Strategy Formation
The Cybernetic Feedback Loops
Sixth Law: IT Is Here to Stay
IT Can Create Competitive Advantages
Alignment Movement
Business Analysis Issues
Chapter 3: Balancing the 5 Ps of Strategic Management
The 5 Ps and Their Interaction
Managing Strategy
Three Strategy Management Styles
The Linear Style
The Judgmental Style
The Bargaining Style
Strategy Management Styles and Plan-Pattern-Ploys
Choosing the Center of Gravity
Chapter 4: Adapting BI to the Organization's Configuration
Mintzberg's Configurations
Mintzberg's Lessons for Business Intelligence
Business Analysis Issues
Chapter 5: Understanding the 4 Cs
Applying the 4 C Perspective on Functions
4 Cs: The Foundation of a Balanced Scorecard
Business Analysis Issues
Chapter 6: Business Case for Business Intelligence
Basics of Information Economics
Illustrating IE with a Business Case
From a Process to a Marketing Culture
First Conclusion: Save on Reporting Operations
Second Conclusion: Churn Reduction through Better Customer Analysis
Third Conclusion: Better Prospect Qualification
Generic Advantages of Business Intelligence
Improved Communication Effectiveness
Improved Data Quality
Common Engineering Models
Product Data Models
Customer Data Models
Better Understanding of Available Data
Smarter Extraction and Exchange of Data
Better Understanding of the Business Processes
Chapter 7: BI and Cost Accounting
Setting up an ABC System Using BI
Assemble All Sources of Cost Registration
Validate the Consistency
Assign the Sources in a Meaningful Way
Eight Steps for Cost Assignment
Consider the Alternatives during the Cost Assignment Process
Express Assumptions
Communicate the Results and Validate Them in the Field
Pros and Cons of Activity-Based Costing
Closer Look at ABC Source Systems
Accounting System
Enterprise Resource Planning (ERP) System
Product Data Management Systems
Budgeting Systems
Time Registration and Access Systems
Payroll Systems
Warehouse Management Systems
Inventory Management Systems
Document Management Systems.
Setting up ABC Analysis in the Data Warehouse
Chapter 8: BI and Financial Management
The 101 on Financial BI Deliverables
Keep Your SOX On!
Data Lineage
Mutual Adjustment
Understanding the Business Process Flows
Business Analysis for Financial Reporting
Chart of Accounts
Required Reports
Certified Reports
Analytical and Explorative Reports
Finance Reports Connected to Other Subject Areas
Special Attention for Slowly Changing Dimensions
Special Attention for Presentation Options
Business Analysis Issues
Chapter 9: BI and Operations Management
The 101 on Operations Management
Customer Order Point (COP)
Optimization of the Supply Chain
Business FAQs
Quality Management
Setting up Outsourcing Analysis
Production Management and Information Architecture
MRP II Software
Capacity Management Software
Network Planning Software
Basic Concept of IS for Production Management
What to Measure
First Example: Physical Goods Transport
Second Example: Inventory Management Systems
s,Q or the Two-Bin System
Basic Supply Chain Report Requirements
Total Cycle and Optimum Variable Cost
Rotation of Supplies
Rotation of Production
Rotation of Customers
Rotation of Purchases and Subcontractors
Total Cycle = RotationS + RotationPR + RotationC - RotationP Optimum Total Variable Costs
EOQ with Partial Deliveries
Product Analysis
Supplier Analysis
Setting up a Forecasting System Using BI
General Recommendations
Forecasting Can Have a Thorough Impact
Forecasting Is a Total Process
Defining the KPIs for a Forecasting System
Cost Justification for Forecasting
Step 1: Collect the Data
Step 2: Decide on the Grain
Step 3: Integrate the Data
Step 4: Select the Data.
Step 5: Prepare the Data
Step 6: Choose and Develop the Model
Step 7: Validate the Model
Step 8: Evaluate the Model in Detail
Step 9.1: Evaluate the Results: Improved Delivery Performance
Step 9.2: Evaluate the Results: Reduction in Inventory Carrying Costs
Step 9.3: Do a Complete Cost of Ownership Analysis
Step 9.4: Calculate the ROI
Business Analysis Issues
General Remarks
Questions and Issues to Be Addressed
Chapter 10: BI and Marketing Management
What Do We Mean by "CRM"?
What Do We Mean by Behavior Analysis?
Can We Learn from Past Failures?
When Operations Leads the Dance
When Finance Leads the Dance
When Overly Complex Sales Models Are the Rule
When BI Is Used for the Wrong Reasons
How BI Can Contribute to Marketing Management
Market Research
Affinity Analysis
Direct Product Profitability (DPP)
Product Development
Sales Promotion
Customer Service
Channel Management
Retail Marketing
Industrial Marketing
Professional Services Marketing
Fast-Moving Consumer Goods Marketing
Consumer Investment Goods Marketing
Pharmaceutical Marketing
OTC Products Marketing
Ethical Drugs Marketing
Business Analysis Issues
Check the CRM Data
Check the Behavioral Analysis Status
Market Research
Affinity Analysis
Direct Product Profitability
Product Development
Sales Promotion
Customer Service
Channel Management
Retail Marketing
Industrial Marketing
Professional Services Marketing
Fast-Moving Consumer Goods Marketing
Consumer Investment Goods Marketing
Pharmaceutical Marketing
Chapter 11: BI and Human Resources Management
The War for Talent and How to Lose It
Disconnect Strategy Planning Process-Competence Management
A Lack of ERM Strategies
Kurieren am Symptom.
Managing Absenteeism.
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Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Other format:
Print version: Brijs, Bert Business Analysis for Business Intelligence