Franklin

Resonate : Present Visual Stories That Transform Audiences.

Author/Creator:
Duarte, Nancy.
Publication:
New York : John Wiley & Sons, Incorporated, 2010.
Format/Description:
Book
1 online resource (274 pages)
Edition:
1st ed.
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Subjects:
Business presentations.
Business communication.
Form/Genre:
Electronic books.
Summary:
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
Contents:
Intro
Resonate: Present Visual Stories That Transform Audiences
Copyright
Acknowledgments
Contents
Foreword
Introduction
How to Use Resonate
Invest Your Time
1: Why Resonate?
Persuasion Is Powerful
Great Communicators
Resonance Causes Change
Change Is Healthy
Business Transformation
Presentations Are Boring
The Bland Leading the Bland
People Are Interesting
Facts Alone Fall Short
Stories Convey Meaning
You Are Not the Hero
The Audience Is the Hero
Resonance Rule #1
2: Lessons from Myths and Movies
Incorporate Story
Drama Is Everything
Story Pattern
Story Templates Create Structure
The Hero's Journey Structure
Crossing the Threshold
The Audience's Journey
The Contour of Communication
The Beginning and Call to Adventure
The Middle: Contrast
Call to Action
The End
What Is a Sparkline?
Case Study: Benjamin Zander
Zander's Sparkline
Resonance Rule #2
3: Get to Know the Hero
How Do You Resonate with These Folks?
Segment the Audience
Case Study: Ronald Reagan
Speech
Analysis
Speech
Analysis
Meet the Hero
Who They Are
Meet the Mentor
What You Give Them
Create Common Ground
How You Connect with Them
Communicate from the Overlap
Resonance Rule #3
4: Define the Journey
Preparing for the Audience's Journey
The Big Idea
A Big Idea
Plan the Audience's Journey
Audience Journey
Tools for Mapping a Journey
Determine Where They Need to Move to in a Process
Process Segmentation
Acknowledge the Risk
Empathize with Their Sacrifice and Risk
Address Resistance
Refusal of the Call
Make the Reward Worth It
Identify the Reward (new bliss)
Case Study: General Electric
Foster Creativity
Navigate Ambiguity
Take Risks
Develop New World Skills.
Empower Teams
Unleash Your Passion
Resonance Rule # 4
5: Create Meaningful Content
Everything and the Kitchen Sink
More Than Just Facts
Don't Be So Cerebral
Contrast Creates Contour
Create Contrast
Transform Ideas Into Meaning
Recall Stories
Turn Information Into Stories
Short Story Template
Case Study: Cisco Systems
Move from Data to Meaning
Murder Your Darlings
From Ideas to Messages
Resonance Rule # 5
6: Structure Reveals Insights
Establish Structure
Make Sense
Organizational Structures
Case Study: Richard Feynman
Feynman's Sparkline
Order Messages for Impact
Demotivating Structure
Motivating Structure
Create Emotional Contrast
Presentation Content Types
Contrast Analytical and Emotional Content
Contrast the Delivery
Putting Your Story on the Silver Screen
Various Types of Visual Relationships
Process Recap
Resonance Rule # 6
7: Deliver Something They'll Always Remember
Create a S.T.A.R. Moment
Famous S.T.A.R. Moments
Case Study: Michael Pollan
Repeatable Sound Bites
Evocative Visuals
Case Study: Pastor John Ortberg
Ortberg's Sparkline
Case Study: Rauch Foundation
Case Study: Steve Jobs
Jobs's Sparkline
Resonance Rule #7
8: There's Always Room to Improve
Amplify the Signal, Minimize the Noise
The Role of Noise in Communication
Give a Positive First Impression
Hop Down from Your Tower
Value Brevity
Wean Yourself from the Slides
Slide Content Reduction
Balance Emotion
Host a Screening with Honest Critics
Case Study: Markus Covert, PhD
Case Study: Leonard Bernstein
Resonance Rule # 8
9: Change Your World
Changing the World Is Hard
Use Presentations to Help Change the World
Presentations play a valuable role throughout the life cycle of a product.
Don't Use Presentations for Evil
Enron's Presentations During Implosion
Gain Competitive Advantage
Case Study: Martin Luther King Jr.
King's Sparkline
Case Study: Martha Graham
Be Transparent So People See Your Idea
You Can Transform Your World
Inspiration is Everywhere
Case Study: Wolfgang Amadeus Mozart
Structure in the Three-Part Sonata Form
Contrast Keeps Things Interesting
Sonata Form
Sonata Sparkline
Case Study: Alfred Hitchcock
Case Study: E. E. Cummings
Resonance Rule # 9
References
Picture Credits
Index
Special Thanks.
Notes:
Description based on publisher supplied metadata and other sources.
Other format:
Print version: Duarte, Nancy Resonate
ISBN:
9781118014875
9780470632017
OCLC:
692197579