Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.
Intro Resonate: Present Visual Stories That Transform Audiences Copyright Acknowledgments Contents Foreword Introduction How to Use Resonate Invest Your Time 1: Why Resonate? Persuasion Is Powerful Great Communicators Resonance Causes Change Change Is Healthy Business Transformation Presentations Are Boring The Bland Leading the Bland People Are Interesting Facts Alone Fall Short Stories Convey Meaning You Are Not the Hero The Audience Is the Hero Resonance Rule #1 2: Lessons from Myths and Movies Incorporate Story Drama Is Everything Story Pattern Story Templates Create Structure The Hero's Journey Structure Crossing the Threshold The Audience's Journey The Contour of Communication The Beginning and Call to Adventure The Middle: Contrast Call to Action The End What Is a Sparkline? Case Study: Benjamin Zander Zander's Sparkline Resonance Rule #2 3: Get to Know the Hero How Do You Resonate with These Folks? Segment the Audience Case Study: Ronald Reagan Speech Analysis Speech Analysis Meet the Hero Who They Are Meet the Mentor What You Give Them Create Common Ground How You Connect with Them Communicate from the Overlap Resonance Rule #3 4: Define the Journey Preparing for the Audience's Journey The Big Idea A Big Idea Plan the Audience's Journey Audience Journey Tools for Mapping a Journey Determine Where They Need to Move to in a Process Process Segmentation Acknowledge the Risk Empathize with Their Sacrifice and Risk Address Resistance Refusal of the Call Make the Reward Worth It Identify the Reward (new bliss) Case Study: General Electric Foster Creativity Navigate Ambiguity Take Risks Develop New World Skills. Empower Teams Unleash Your Passion Resonance Rule # 4 5: Create Meaningful Content Everything and the Kitchen Sink More Than Just Facts Don't Be So Cerebral Contrast Creates Contour Create Contrast Transform Ideas Into Meaning Recall Stories Turn Information Into Stories Short Story Template Case Study: Cisco Systems Move from Data to Meaning Murder Your Darlings From Ideas to Messages Resonance Rule # 5 6: Structure Reveals Insights Establish Structure Make Sense Organizational Structures Case Study: Richard Feynman Feynman's Sparkline Order Messages for Impact Demotivating Structure Motivating Structure Create Emotional Contrast Presentation Content Types Contrast Analytical and Emotional Content Contrast the Delivery Putting Your Story on the Silver Screen Various Types of Visual Relationships Process Recap Resonance Rule # 6 7: Deliver Something They'll Always Remember Create a S.T.A.R. Moment Famous S.T.A.R. Moments Case Study: Michael Pollan Repeatable Sound Bites Evocative Visuals Case Study: Pastor John Ortberg Ortberg's Sparkline Case Study: Rauch Foundation Case Study: Steve Jobs Jobs's Sparkline Resonance Rule #7 8: There's Always Room to Improve Amplify the Signal, Minimize the Noise The Role of Noise in Communication Give a Positive First Impression Hop Down from Your Tower Value Brevity Wean Yourself from the Slides Slide Content Reduction Balance Emotion Host a Screening with Honest Critics Case Study: Markus Covert, PhD Case Study: Leonard Bernstein Resonance Rule # 8 9: Change Your World Changing the World Is Hard Use Presentations to Help Change the World Presentations play a valuable role throughout the life cycle of a product. Don't Use Presentations for Evil Enron's Presentations During Implosion Gain Competitive Advantage Case Study: Martin Luther King Jr. King's Sparkline Case Study: Martha Graham Be Transparent So People See Your Idea You Can Transform Your World Inspiration is Everywhere Case Study: Wolfgang Amadeus Mozart Structure in the Three-Part Sonata Form Contrast Keeps Things Interesting Sonata Form Sonata Sparkline Case Study: Alfred Hitchcock Case Study: E. E. Cummings Resonance Rule # 9 References Picture Credits Index Special Thanks.
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