Franklin

Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites.

Author/Creator:
Woodside, Arch G.
Publication:
Bingley : Emerald Publishing Limited, 2010.
Format/Description:
Book
1 online resource (178 pages)
Series:
Advances in Culture, Tourism and Hospitality Research Ser.
Advances in Culture, Tourism and Hospitality Research Ser. ; v.4
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Subjects:
Tourism -- Marketing -- Research.
Tourism -- Marketing -- Evaluation.
Travel -- Computer network resources -- Auditing.
Tourism -- Computer network resources -- Auditing.
Form/Genre:
Electronic books.
Summary:
Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.
Contents:
Front cover
Advances in Culture, Tourism and Hospitality Research
Copyright page
Contents
List of contributors
Editorial board
Preface
Chapter 1. Tourism advertising and marketing performance metrics
Introduction: what CEOs and legislators want to know about tourism marketing programs
Standard practices in measuring tourism advertising and marketing effectiveness
Fatal flaws in conversion studies as indicators of advertising causing visits
Additional serious flaws in conversion studies for comparing alternative campaigns and media vehicles performances
Quasi and true experiments useful for measuring the impacts of advertising and marketing programs
Do destination marketing websites provide useful information for their website visitors?
Boldly predicting the near-future for designing effective tourism advertising and marketing programs
DMO executives and scholars working together
References
Chapter 2. Information usefulness auditing of tourism destination websites: Assessing Los Angeles, San Diego, and San Francisco's performance
Introduction
General website assessments
Booking a vacation
Digital and print materials
Media components: social media and video
Partnerships
Conclusion
Acknowledgments
References
Chapter 3. Six drivers for high-user satisfaction of tourism websites: Performance auditing of Maine, Massachusetts, and New York's direct marketing strategies
Introduction
The six drivers of user satisfaction
United States northeastern tourism website analysis and comparisons
Conclusions, limitations, call for future research
Acknowledgment
References
Chapter 4. Are tourism websites useful for travelers? Applying an information audit rubric for Mediterranean tourism destination websites
Introduction
Literature
Valencia, Spain.
Marseille, France
Genoa, Italy
Ranking
Conclusion and implications in tourism market
Acknowledgments
References
Chapter 5. Performance auditing of tourism websites: France, Spain, and Portugal
Introduction
Tourism through the Internet
Study of three different Web sites
Method
Conclusions
Acknowledgments
References
Chapter 6. Usefulness of Government and Private Destination Websites
Introduction
Visa versus nonvisa required destinations: The traveling American's dilemma
Government DMO websites in comparison to private sector websites
Internet marketing success - Poland defies odds while China meets expectations
Market mediums fail to address handicap and disabled tourism
Reflections and conclusion
Acknowledgment
References
Websites:
Analysis of destination marketing websites using the Woodside & Dion Rubric China Government sponsored rubric
Chapter 7. Consumer-generated advertisements: Examining and creating executions for Starbucks and Chipotle commercials
Introduction
Literature review
Propositions
Results
Discussion
References
Chapter 8. Toward a behavioral theory of government-firm relationship behavior: Thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry
Introduction
Study background
Evolution of travel agency regulations in China
Major changes in the 2009 Travel Agency Act
Impacts on regional tourism
Conclusion and implications
Acknowledgment
References.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Contributor:
Woodside, Arch G.
Other format:
Print version: Woodside, Arch G. Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites
ISBN:
9781849509015
9781849509008
OCLC:
679998911