Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings-the Ten Types of Innovation-that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. Details how you can use these innovation principles to bring about meaningful-and sustainable-growth within your organization Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
Intro Ten Types of Innovation: The Discipline of Building Breakthroughs Copyright Contents Preface: On Innovating Effectively Part One: Innovation: A New Discipline is Leaving the Lab Chapter 1: Rethink Innovation: Eradicate Lore, Substitute Logic The Discovery of the Ten Types of Innovation Part Two: Ten Types of Innovation: The Building Blocks of Breakthroughs Chapter 2: The Ten Types: An overview Chapter 3: Profit Model: How You Make Money Gillette Geisinger Hilti Next Restaurant Schibsted Media Group Chapter 4: Network: How You Connect with Others to Create Value Target Glaxosmithkline Natura Ups and Toshiba Howard Johnson's Chapter 5: Structure: How You Organize and Align Your Talent and Assets Whole Foods Market W. L. Gore Southwest Airlines Trinity Health Fabindia Chapter 6: Process: How You Use Signature or Superior Methods to do Your Work Zara Hindustan Unilever Zipcar Toyota Ikea Chapter 7: Product Performance: How You Develop Distinguishing Features and Functionality Oxo Good Grips Dyson Mars Intuit Corning Chapter 8: Product System: How You Create Vomplementary Products and Services Scion Microsoft Mozilla Oscar Mayer Elfa Chapter 9: Service: How You Support and Amplify the Value of Your Offerings Zappos Hyundai Men's Wearhouse 7-Eleven Sysco Chapter 10: Channel: How You Deliver Your Offerings to Customers and Users Nespresso Nike M-Pesa Amazon Xiameter Chapter 11: Brand: How You Represent Your Offerings and Business Virgin Trader Joe's Intel American Heart Association Method Chapter 12: Customer Engagement: How You Foster Compelling Interactions Blizzard Entertainment Mint.Com Fab Foursquare Apple. Part Two: In Summary: Measure Up Part Three: More is Mightier: Mix and Match Innovation Types for Greater Impact Chapter 13: Go Beyond Products: How to Avoid Being Easily Copied Why Product Performance Isn't Enough Chapter 14: Strength in Numbers: Innovations Using a Combination of Types Generate Better Returns Number of Types Used by Average Innovators Number of Types Used by Top Innovators Part Three: In Summary: Work Across Part Four: Spot the Shifts: See the Conditions that Birth Breakthroughs Chapter 15: Mind the Gap: Uncover Your Blind Spots Internal Ten Types Analysis Chapter 16: Challenge Convention: See Where Your Competitors are Focusing - and then Make Different Choices Chapter 17: Pattern Recognition: See How Industries and Markets Shift - and Learn From Those Who Saw the Signs and Acted on Them Part Four: In Summary: Shift Your Focus Part Four: In Summary Part Five: Leading Innovation: Use Better Plans to Build Breakthroughs Chapter 18: Declare Intent: By Being Clear About Where and How You Will Innovate, You Massively Increase Your Odds of Success Business Model Shift Platform Shift Customer Experience Shift Chapter 19: Innovation Tactics: A toolkit That Turns the Ten Types into Building Blocks for Innovation Profit Model Network Structure Process Product Performance Product System Service Channel Brand Customer Engagement Three Ways of Engaging with Innovation Tactics Chapter 20: Using the Innovation Playbook: A Selection of Plays (And the Combinations of Tactics You'll Need to Implement Them) The Play at Work: Glaxosmithkline Consumer Healthcare The Play at Work: Zipcar The Play at Work: Linkedin The Play at Work: Cemex The Play at Work: Ge Aviation The Play at Work: Harry Potter The Play at Work: Kickstarter. The Play at Work: Threadless The Play at Work: Amazon Web Services The Play at Work: Apple iTunes The Play at Work: Foursquare The Play at Work: Cabela's The Play at Work: Harley-Davidson The Play at Work: Patagonia The Play at Work: Wii Insights Activities Part Five: In Summary: Go Deep Part Six: Fostering Innovation: Installing Effective Innovation Inside Your Organization Chapter 21: Get Cracking: Everyone is Afraid of the Unfamiliar. Here's How to Innovate Anyway Chapter 22: Sponsors and Authors: Great Firms Make Sure That Innovation is not Optional Innovation Leaders Make Bold and Committed Choices Innovation Leaders Trust Their Talent - and Hold Them Accountable Innovation Leaders Stand in the Future and Help Others See It Chapter 23: Installing Innovation: Don't Worry About Culture. Build a Systemic Capability Approach Mayo Clinic's Breakthrough Approach Organization Valve's Flat Organization, Designed for Innovators Resources & Competencies Hyatt's Lab Hotels Empower Employees Metrics & Incentives Procter & Gamble Drives Breakthroughs Useful Innovation Metrics Chapter 24: Execute Effectively: Principles for Bringing Your Innovations to Market on Time and on Budget Think Like a Pirate Part Seven: Appendix: Putting These Principles into Practice Acknowledgments Innovation Bibliography Notes and Research Data Image Credits Index About the Authors About Doblin and Monitor Deloitte.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.