Franklin

Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston.

Other records:
Author/Creator:
Winston, Wayne L.
Publication:
Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014.
Format/Description:
Book
1 online resource (722 pages) : illustrations
Subjects:
Microsoft Excel (Computer file).
Marketing research -- Data processing.
Form/Genre:
Electronic books.
Notes:
Includes index.
Description based on print version record.
Local notes:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other format:
Print version: Winston, Wayne L. Marketing analytics : data-driven techniques with Microsoft Excel.
ISBN:
9781118373439
9781118439357 (e-book)
9781118417300 (e-book)
OCLC:
868721135
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