Franklin

Dancing with Digital Natives : Staying in Step with the Generation That's Transforming the Way Business Is Done.

Author/Creator:
Manafy, Michelle.
Publication:
Medford : Information Today, Inc., 2011.
Format/Description:
Book
1 online resource (409 pages)
Status/Location:
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Subjects:
Shakespeare, William, -- 1564-1616. -- Othello -- Examinations -- Study guides.
Tragedy -- Examinations -- Study guides.
Form/Genre:
Electronic books.
Summary:
Generational differences have always influenced how business is done, but in the case of digital natives, those immersed in digital technology from birth, professionals are witnessing a tectonic shift. As an always-connected, socially networked generation increasingly dominates business and society, organizations can ignore the implications only at the risk of irrelevance. In this fascinating study, a stellar assemblage of experts from business and academia provides vital insights into the characteristics of this transformative generation. Offering an in-depth look at how digital natives work, shop, play, and learn, this resource offers practical advice geared to help managers, marketers, coworkers, and educators maximize their interactions and create environments where everyone wins.
Contents:
Cover
Copyright
Contents
Acknowledgments
Introduction
PART ONE: THE DIGITAL NATIVE GOES TO WORK
Chapter 1: When Facebook Comes to Work: Understanding the Work Practice of the Digital Native
Chapter 2: Thinking Outside the Cubicle: Examining the Changing Shape of Today's Workspace
Chapter 3: The Dis-Organization of Invention
Chapter 4: Native in Blue: Understanding the Challenges and Opportunities in Managing Today's Police Officers
Chapter 5: I'm With the Brand: How Generation Y Will Transform Hiring Through Personal Branding
PART TWO: MARKETING AND SELLING TO THE DIGITAL NATIVE
Chapter 6: With, Not To: The Value of Social CRM
Chapter 7: Inspired Interaction: Youth Marketing on Mobile
Chapter 8: Adapting Old-Fashioned Marketing Values to the Needs of the Digital Native
Chapter 9: The Social Media Imperative: Learning to Engage Digital Natives Where They Live
Chapter 10: Social Capitalism and the Reputation Economy
PART THREE: ENTERTAINING THE DIGITAL NATIVE
Chapter 11: The Digital Natives Are the Entertainment!
Chapter 12: Ethics, Technology, and the Net Generation: Rethinking IP Law
Chapter 13: The Old News and the Good News: Engaging Emerging Readers Through Social Interaction
Chapter 14: T'├ęcoutes quoi ti? Digital Natives as Music Consumers in Lille, France
PART FOUR: EDUCATING THE DIGITAL NATIVE
Chapter 15: Making the Grade: Standards and Promoting Achievement Through Technology
Chapter 16: Quest to Learn: A Public School for Today's Digital Kids
Chapter 17: Teaching Digital Literacy Digitally: A Collaborative Approach
Chapter 18: French Lessons: How France Is Educating Its Digital Natives
Chapter 19: Native Knowledge: Knowing What They Know- and Learning How to Teach Them the Rest
About the Editors
Index.
Notes:
Description based on publisher supplied metadata and other sources.
Local notes:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Contributor:
Gautschi, Heidi.
Other format:
Print version: Manafy, Michelle Dancing with Digital Natives
ISBN:
9780910965965
9780910965873
OCLC:
731646878