When experienced journalist Chris Rau found herself on the other side of media fence after her sister Cornelia was wrongfully held in Baxter Detention Centre, suddenly she was an interviewee, commentator and media strategist. Dealing with the Media is essential reading for anyone who needs to transmit news or ideas to the world, or has been thrust into the media spotlight. This practical guide offers easy-to-follow advice on how to deal with the media - both traditional and electronic.
Front Cover About the Author Copyright Contents Acknowledgments Introduction 1 The basics * Do you have a story? * Clarify your issues * What's your key point? * Newsworthiness * Clear writing *Translate complex themes * Good research * Visuals and graphics * The tools of the trade * Planning, strategy and the right outlets * Timing * Defamation * Defending your story * Rejection: get used to it * Cuts, mistakes and misquotes * Publicists, PR and spin 2 Print media * A changing industry * Newsroom hierarchies * Roundspeople and their roles * Establish rapport * Newsroom rules * Protection of sources * Embargoes * On-record and off-record * Print interviews * Metropolitan newspapers * Community and regional newspapers * Magazines * Wire services 3 Broadcast media * The importance of communication skills * Radio * Television *Pool arrangements 4 Special skills * How to write a press release * How to write and deliver speeches * How to organise a press conference * Advertising * Paid surveys and research * How to conduct an interview 5 New media * The online revolution * Blogs * Facebook * YouTube * Twitter 6 Tips for some specific groups * Community groups and NGOs * Lawyers * Musicians * Amateur sportspeople or groups * Academics * Scientists * Accidental media performers Conclusion References Back Cover.
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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Print version: Rau, Christina Dealing with the Media