Where's the beef? : a case study of Taco Bell / Mahmood Khan, Maryam Khan.
- London : International CHRIE, 2011.
- SAGE Business Cases.
SAGE Business Cases
1 online resource : illustrations.
- Corporate image -- Case studies.
Taco Bell (Firm) -- Public relations -- Case studies.
Taco Bell (Firm) -- Trials, litigation, etc. -- Case studies.
- In 2011, a class action lawsuit claimed that Taco Bell was not using ground beef in its tacos according to the U.S. Department of Agriculture definition. The case centres on Taco Bell's unusual decision to respond aggressively with both print ads and on social media stressing that there was nothing wrong with Taco Bell's beef.
- Originally Published InKhan, M., & Khan, M. (2011). Where's the beef? a case study of Taco Bell. Journal of Hospitality & Tourism Cases, 1(1), 25–31.
Includes bibliographical references and index.
Description based on XML content.
- Khan, Maryam, author.
- 9781529710083 (ebook) :
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