Scandal in college basketball : a case study of image repair via Facebook / Evan L. Frederick & Ann Pegoraro.
- London : Human Kinetics, Inc., 2018.
- SAGE Business Cases.
SAGE Business Cases
1 online resource.
- Corporate image -- Management -- Case studies.
Internet in public relations -- Case studies.
University of Louisville -- Public relations -- Case studies.
Facebook (Electronic resource) -- Case studies.
- The case examines communication strategies employed by the University of Louisville after the announcement of an FBI investigation involving multiple universities and college coaches taking bribes in order to steer high-profile recruits to certain agents. The case focuses on the posts made on the University of Louisville's official Facebook page and the comments made to those posts to gauge public reaction to the university's image-repair strategies.
- Originally Published InFrederick, E., & Pegoraro, A. (2018). Scandal in college basketball: A case study of image repair via Facebook. International Journal of Sport Communication, 11(3) 414–429.
Includes bibliographical references and index.
Description based on XML content.
- Pegoraro, Ann, author.
- 9781526499837 (ebook) :
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