Franklin

Applied survey sampling / Edward Blair, Johnny Blair.

Author/Creator:
Blair, Edward (Professor of marketing and entrepreneurship) author.
Publication:
Los Angeles, CA : SAGE Publications, Incorporated, 2015.
Format/Description:
Book
1 online resource (256 pages) : illustrations
Status/Location:
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Details

Subjects:
Sampling (Statistics).
Social surveys -- Methodology.
Summary:
Written for students and researchers who wish to understand the conceptual and practical aspects of sampling, this book is designed to be accessible without requiring advanced statistical training. It covers a wide range of topics, from the basics of sampling to special topics such as sampling rare populations, sampling organizational populations, and sampling visitors to a place. Using cases and examples to illustrate sampling principles and procedures, the book thoroughly covers the fundamentals of modern survey sampling, and addresses recent changes in the survey environment such as declining response rates, the rise of Internet surveys, the need to accommodate cell phones in telephone surveys, and emerging uses of social media and big data.
Notes:
Includes bibliographical references and index.
Description based on XML content.
Contributor:
Blair, Johnny, author.
Other format:
Print version :
ISBN:
9781071849354 (ebook) :
OCLC:
1224901703
Access Restriction:
Restricted for use by site license.