Franklin

Facebook battles Apple over user privacy / Allegra Hobbs.

Author/Creator:
Hobbs, Allegra, author.
Publication:
London : SAGE Publications : SAGE Business Cases Originals, 2021.
Format/Description:
Book
1 online resource : illustrations.
Series:
SAGE business cases
Status/Location:
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Details

Subjects:
Facebook (Firm) -- Case studies.
Apple Computer, Inc -- Case studies.
Data protection -- Case studies.
Privacy, Right of -- Case studies.
Summary:
Apple's latest iPhone update includes a new feature that explicitly asks users to consent to or opt out of data tracking, which most apps employ to survey consumer usage habits and to generate revenue from targeted ads. Apple's decision has incited a very vocal reaction from tech giant Facebook, which claims that data tracking (and data-driven targeted ads) helps support small business and keeps the app free. As Big Tech continues to wrestle with growing concerns over user privacy and surveillance, this case asks students to examine the ethics and strategy of Apple's latest feature.
Notes:
Description based on XML content.
ISBN:
9781529789669
1529789664
OCLC:
1258386531
Access Restriction:
Restricted for use by site license.